A Few Simple Hints For Better Search Engine Optimization

By Zina Bosse Kildoo


There is a key component that can be the bridge between your business and online success. While your website may be top of the line and your product, service or blog may be well worth the visit, you may get no where without SEO. If you do not know what SEO is or if you do understand but do not know where to start this article will help.

A good search engine optimization tip that anyone can use is to find out which keywords or keyword phrases garner the most hits and then uses those same keywords for your folder names. While folder names are not high on the importance of search engine results, the do play a tangible role.

An excellent program to use for search engine optimization is Google's AdWords tool. With Google AdWords you will be able to look up how popular keywords and keyword phrases are, allowing you to select the most popular keywords for your search engine optimization. This will result in better search results for your pages.

Use a search engine friendly URL to increase your search engine optimization efforts. Search engine friendly URLs rank higher in search engines, improving your site visibility. Using friendly URLs without special characters makes it easier for your site to be indexed since many indexing tools disregard any characters after a special character.

Put your keyword phrase in your images as an alternate text. This is one way you can add your keyword phrase into your document and it won't appear repetitive to your readers. Be careful, though, not to overdo it, you do not want to look like you are keyword stuffing. Keyword stuffing can get your site banned.

If an SEO company that you use breaks regulations, you should report them if they don't provide you with a very good explanation (mistakes do happen). Report them to the Federal Trade Commission, and you can do this either by emailing, calling, or writing them. They can weed out the bad companies. So, if you encounter a bad SEO company, report them. You will be doing everyone a big favor.

An important rule to go by when dealing with search engine optimization is to use your keywords or keyword phrases in the title of your page. Using the keywords in your title will make it much more likely for users to visit your pages. If your title does not contain keywords, there is no way for users to know whether your page is relevant or not.

As discussed earlier in the article, one of the hottest trends in the competitive world wide web market, is the use of keywords, in regards to search engines. Traditional advertising methods do not work for the internet. By understanding how this works and what it means to you, you can stay competitive in the internet business arena.




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