Tools To Grade Your Website Performance

By Anne Cole


Confronted with a chicken-and-egg situation as you plan your website design? You aren't by yourself. A lot of new website owners were in the identical position of not knowing where to start. Would you design the website primarily after which allow the web copy follow? It is actually tough to put 2 creative tasks simultaneously particularly when one could drag the other.

As with any design endeavor, you might want to primarily begin with above-the-line principles. Ask yourself the "concept questions", as an example, what exactly is the overall goal of the web site? You might want to come up with just 2 to 3 very strong objectives. Would you like an internet site to create enquiries for your organization? To determine credibility and trust? Do you want a web site to communicate your product? These are a number of the strong aims which you will have for your website.

These strong objectives can then be the very basis of the design and copy. If it is confidence which you want to construct, you may then meet up with your designer and copywriter on how confidence will be communicated by use of imagery and content. Trust is definitely an abstract concept. It is strongly recommended to implement tokens of confidence that people will easily comprehend and trust in.

As an illustration, if the site offers SEO and website design services, then use 3rd party computer software that grades your web site in terms of SEO and web design essentials. Hubspot's Website Grader does that for you. It's a free software program. You can run your URL through it and they will provide you with your ranking in terms of search engine data, web site structure, web site traffic, site performance, and others which are an integral part of their proprietary fifty-variable algorithm.

One more token of confidence is to point out the grade of your competition, seeing they have lower ranking than yours. If you have this then straight away your customers could have no doubt that yours is a better site and therefore you'll deliver better.




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