How to Make Your Facebook Advertising More Effective

By Berry Pompi


Facebook advertising is here to stay; given the growth the social network has seen in the past few years, it's pretty evident how putting your ad on Facebook has its own benefits. Even with a traffic base of that size, there is still the need to know what you are doing and approach your campaigns just like you would anywhere else. We suspect some businesses are simply not following what has long been known as best advertising and marketing practices. Everybody has to apply perseverance and hard work to make their business work, and there is not much else to it.

Ask your self what just about all businesses use in their advertising and that is limited special deals and such. Obviously you need to work on getting the highest possible number of buyers as you can. If you do your targeting the right way, then you will have a better chance of achieving better results with your incentives.

Here is something to try, and that is combining your ad with your Facebook page reveal tab. They do not have to give out their email address like an optin, but rather simply like your page to get the content.

People will have a higher degree of trust with this process since they will recognize the Facebook page and be less hesitant to like it. Of course you will need to do all the right things when it comes to how you present your page. However, after they have liked and joined your page, then your normal marketing processes will take over.

Once you submit your ads, then you simply need to wait for the approval process because Facebook uses people to review ads. The amount of time for this approval process is really not bad at all, though. It might take an hour or more sometimes before it goes live. If there is any kind of foul-up, then figure it out and be patient since you will be dealing with folks like your self.

Facebook advertising offers tremendous ability to place highly targeted ads, and that is just one reason you should check it out. Of course you still have to write copy that converts and know how to test, etc. Your first efforts will not be home runs, but that is normal so just execute the process in the right way. So what are you waiting for? The tips that we discussed in the above article are great for a start, so begin applying them right away!




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