Evidence of instagram being one of the top applications being used for photo sharing can be seen in the more than 90 million instagram followers. Although a number of businesses have gone further to buy instagram followers in an attempt to widen the online presence base, many still fear this lucrative service due to some misconceptions.
It is misleading to think that the service is only used to sell visual products and not services. Businesses are advised to welcome this as an opportunity to be more creative and develop valuable, appealing or entertaining images that they can share with their followers. The goodwill of your employees, celebrations, culture and merchandise are some of the things you can sell instead of visual products if you are not the business of selling visual products.
The service is not preserved for big brands, as many people tend to believe. Even small businesses have their space and indeed some are already enjoying the coverage after featuring on instagram blog. Of those who have confirmed that that the service is helping them generate sales leads include artists and vendors. This means any business, irrespective of its size is likely to benefit from using this networking site.
It is common for people around the world to think that you can only use the service for posting photos as opposed to other social networks. However, this is far from true given that it supports communication just like the other brands. This means brands have the ability to leverage user-generated content by way of photo contests and special campaigns.
Tracking and monitoring your activities on the service is very possible. Stop believing otherwise. SumAll, nitrogram, stratigram and static are some of the analytics platforms that have now been developed as part of the service to help you track the performance of your brand on the site. Simply go to the metrics of your account and those of its community and get the results you want; everything is automated.
There is also a popular notion that the service provider can use your photos for other purposes. This belief comes from the fact that the service provider published their terms and conditions and many believed that in doing so it was obtaining the right to sell their photos to third parties. The service provider has reworked on their terms of use in light of this misconception and there is therefore no cause of alarm.
The service is not a preserve of technocrats and computer engineers as some businesses think. It is not a complex application as it incorporates friendly user interfaces just like other social networking sites. Uploading a photo is done just the same way one does it with Facebook, YouTube or twitter. There is therefore nothing therefore complex in its usage.
Another misconception is that only teens and young adults are the ones who are really meant to use the service. It has links with other social applications like YouTube and twitter with an equally large audience. Consider using the service for your marketing strategies. Using this social media site will certainly improve your brand popularity.
It is misleading to think that the service is only used to sell visual products and not services. Businesses are advised to welcome this as an opportunity to be more creative and develop valuable, appealing or entertaining images that they can share with their followers. The goodwill of your employees, celebrations, culture and merchandise are some of the things you can sell instead of visual products if you are not the business of selling visual products.
The service is not preserved for big brands, as many people tend to believe. Even small businesses have their space and indeed some are already enjoying the coverage after featuring on instagram blog. Of those who have confirmed that that the service is helping them generate sales leads include artists and vendors. This means any business, irrespective of its size is likely to benefit from using this networking site.
It is common for people around the world to think that you can only use the service for posting photos as opposed to other social networks. However, this is far from true given that it supports communication just like the other brands. This means brands have the ability to leverage user-generated content by way of photo contests and special campaigns.
Tracking and monitoring your activities on the service is very possible. Stop believing otherwise. SumAll, nitrogram, stratigram and static are some of the analytics platforms that have now been developed as part of the service to help you track the performance of your brand on the site. Simply go to the metrics of your account and those of its community and get the results you want; everything is automated.
There is also a popular notion that the service provider can use your photos for other purposes. This belief comes from the fact that the service provider published their terms and conditions and many believed that in doing so it was obtaining the right to sell their photos to third parties. The service provider has reworked on their terms of use in light of this misconception and there is therefore no cause of alarm.
The service is not a preserve of technocrats and computer engineers as some businesses think. It is not a complex application as it incorporates friendly user interfaces just like other social networking sites. Uploading a photo is done just the same way one does it with Facebook, YouTube or twitter. There is therefore nothing therefore complex in its usage.
Another misconception is that only teens and young adults are the ones who are really meant to use the service. It has links with other social applications like YouTube and twitter with an equally large audience. Consider using the service for your marketing strategies. Using this social media site will certainly improve your brand popularity.
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