Communicating with people from different parts of the globe has become so easy these days due advanced technology. Physical location is not a barrier to communication any more as people can communicate with someone far miles away just the same way we talk to a person who is a meter away. Social media services have become interesting to both micro and macro enterprises. Social media marketing is advantageous in many ways.
Compared to running a paid ad or sending mails to a large group of both potential and existing customer base, social media is cheaper. It is cheap to tweet or post marketing information on Facebook and still capture the attention of many people. Marketing expenses are almost negligible with social media as a marketing avenue.
Social media as a marketing medium provides a direct feedback mechanism where business organizations can communicate directly with their customers. Both current and potential clients can voice the concerns, inquiries and comments with ease and the business can respond to those concerns publicly so that other consumers also have a view of the responses. This places a business in a better position as far as excellent customer service is concerned.
Social media reaches many people when compared to other traditional marketing strategies. Many people are on social media in comparison to those that read, say, newspapers or use other forms of communication. Advertisements that are meant for the youths achieve much success when put on social media like Facebook or twitter than with traditional methods of advertisements.
Social media adverts normally go beyond the confines of one geographical region. A tweet by a USA company, for instance, reaches many people outside USA than an advertisement put on USA television media house or newspaper would do. Multinational companies therefore have the ability to reach both the home and overseas markets by just one post on Facebook or one tweet.
In the same way you are able to communicate directly with your customers on social media, you can also have conversations with potential strategic business partners or possible distributors. Social media offers a unique opportunity for businesses to meet with other entrepreneurs, an occurrence so rare in the physical world. This will help you develop strategic partnerships that can assist you expand your establishment.
Research professionals agree that information obtained from social media platforms can be used for market intelligence purposes. Businesses are able to get views of their consumers on their products as well as analyze the activities of their competitors on social media. Getting information of your competitor can be uphill task using other traditional marketing strategies. If you compare it with other sampling methods for gathering market intelligence, social media is superior as it enables more people to be involved in the study.
The fact that social media platforms allow you to broadcast your content to a large pool of prospective readers can boost your search rankings. Google and Bing depend on these kinds of social signals when deciding how to rank search results on their search pages. This positively influences your websites position in search engines as prospective readers can then link to it, subscribe or invite their friends.
Compared to running a paid ad or sending mails to a large group of both potential and existing customer base, social media is cheaper. It is cheap to tweet or post marketing information on Facebook and still capture the attention of many people. Marketing expenses are almost negligible with social media as a marketing avenue.
Social media as a marketing medium provides a direct feedback mechanism where business organizations can communicate directly with their customers. Both current and potential clients can voice the concerns, inquiries and comments with ease and the business can respond to those concerns publicly so that other consumers also have a view of the responses. This places a business in a better position as far as excellent customer service is concerned.
Social media reaches many people when compared to other traditional marketing strategies. Many people are on social media in comparison to those that read, say, newspapers or use other forms of communication. Advertisements that are meant for the youths achieve much success when put on social media like Facebook or twitter than with traditional methods of advertisements.
Social media adverts normally go beyond the confines of one geographical region. A tweet by a USA company, for instance, reaches many people outside USA than an advertisement put on USA television media house or newspaper would do. Multinational companies therefore have the ability to reach both the home and overseas markets by just one post on Facebook or one tweet.
In the same way you are able to communicate directly with your customers on social media, you can also have conversations with potential strategic business partners or possible distributors. Social media offers a unique opportunity for businesses to meet with other entrepreneurs, an occurrence so rare in the physical world. This will help you develop strategic partnerships that can assist you expand your establishment.
Research professionals agree that information obtained from social media platforms can be used for market intelligence purposes. Businesses are able to get views of their consumers on their products as well as analyze the activities of their competitors on social media. Getting information of your competitor can be uphill task using other traditional marketing strategies. If you compare it with other sampling methods for gathering market intelligence, social media is superior as it enables more people to be involved in the study.
The fact that social media platforms allow you to broadcast your content to a large pool of prospective readers can boost your search rankings. Google and Bing depend on these kinds of social signals when deciding how to rank search results on their search pages. This positively influences your websites position in search engines as prospective readers can then link to it, subscribe or invite their friends.
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