What's attraction marketing and why should you even care?
Here's the final analysis. Attraction marketing is a method of gracefully presenting your info, products, services and business opportunity to prospects who are actively trying to find and shopping buying that information now - versus just pushing adverts out to absolutely anyone hoping somebody might be interested at the time your adverts appear.
It's the difference between interrupting the majority of people with an offer they have absolutely no real interest in and coming along side those who have expressed an interest to learn more now. It's the difference between throwing mud on the wall hoping some will stick and taking aim towards your target and hitting a bullseye every time .
The Key to Attraction Marketing
You've a product or service for sale and you have a lot of options available to publicize, promote and market your business. You can run ads both online and offline. You can build an ecommerce store and drive targeted traffic to your website using a range of paid traffic models like Google Pay-Per-Click, mobile marketing, paid catalog inclusion and even set up an affiliate programme to get other marketing pros to market for you.
All of these direct marketing techniques work, but they fall into the class of interruption marketing. Meaning you're hoping to interrupt and catch the attention of possible clients as they are going about the business of doing something else at the time.
Attraction marketing is when you learn a good way to make your content easily found when people are actively searching for it. Which, if you concentrate on, will immediately decrease your advertising costs and should significantly improve sales. As it is way easier to win a sale from someone already in the mood to purchase your kind of product or service than it is to pitch your product or service to anyone that can fog a mirror.
Attraction Marketing is Target Marketing
Imagine you have just won two tickets to see a production. You are not able to attend and would like to sell these two tickets. One way is generally to advertise the tickets and encounter a cost that may deeply cut your profit margin. Not to mention the campaign may stay unseen and the tickets never sell.
An alternative choice will be to go to a theater where the movie is showing and approach only those people who are waiting in a line to buy tickets to see the film. They benefit by avoiding the line. You benefit by getting your tickets sold with minimum expense. You could even offer a tiny discount to make your offer more enticing.
Online Attraction Marketing
The key to setting up a useful attraction marketing campaign online is to determine who is your best target market. Then use diverse research tools like the free Google External Keyword tool to find out precisely how people who are "in line" to purchase your product or service are searching for your product or service.
Then meet them where they are. Provide the information they are searching for by publishing this info on your web site or blog. Then promote your content to rate high on the search engines, social media sites and video platforms so it can be simply found. Do it right and you'll find attraction marketing a very simple and extremely profitable way to do business.
Here's the final analysis. Attraction marketing is a method of gracefully presenting your info, products, services and business opportunity to prospects who are actively trying to find and shopping buying that information now - versus just pushing adverts out to absolutely anyone hoping somebody might be interested at the time your adverts appear.
It's the difference between interrupting the majority of people with an offer they have absolutely no real interest in and coming along side those who have expressed an interest to learn more now. It's the difference between throwing mud on the wall hoping some will stick and taking aim towards your target and hitting a bullseye every time .
The Key to Attraction Marketing
You've a product or service for sale and you have a lot of options available to publicize, promote and market your business. You can run ads both online and offline. You can build an ecommerce store and drive targeted traffic to your website using a range of paid traffic models like Google Pay-Per-Click, mobile marketing, paid catalog inclusion and even set up an affiliate programme to get other marketing pros to market for you.
All of these direct marketing techniques work, but they fall into the class of interruption marketing. Meaning you're hoping to interrupt and catch the attention of possible clients as they are going about the business of doing something else at the time.
Attraction marketing is when you learn a good way to make your content easily found when people are actively searching for it. Which, if you concentrate on, will immediately decrease your advertising costs and should significantly improve sales. As it is way easier to win a sale from someone already in the mood to purchase your kind of product or service than it is to pitch your product or service to anyone that can fog a mirror.
Attraction Marketing is Target Marketing
Imagine you have just won two tickets to see a production. You are not able to attend and would like to sell these two tickets. One way is generally to advertise the tickets and encounter a cost that may deeply cut your profit margin. Not to mention the campaign may stay unseen and the tickets never sell.
An alternative choice will be to go to a theater where the movie is showing and approach only those people who are waiting in a line to buy tickets to see the film. They benefit by avoiding the line. You benefit by getting your tickets sold with minimum expense. You could even offer a tiny discount to make your offer more enticing.
Online Attraction Marketing
The key to setting up a useful attraction marketing campaign online is to determine who is your best target market. Then use diverse research tools like the free Google External Keyword tool to find out precisely how people who are "in line" to purchase your product or service are searching for your product or service.
Then meet them where they are. Provide the information they are searching for by publishing this info on your web site or blog. Then promote your content to rate high on the search engines, social media sites and video platforms so it can be simply found. Do it right and you'll find attraction marketing a very simple and extremely profitable way to do business.
No comments:
Post a Comment