Considered as an art of precision, search engine optimisation requires right calculations and carefully estimated business marketing targets. A proof to this is the overwhelming attributes of SEO campaigns that work pretty well with Google.
When placed under careful scrutiny, website pages that are high ranking have the same essential elements: sensible content, crawler-friendly page structure, optimisable designs and professional layouts.
Another question that begs a response is this: are there specific techniques that jeopardise your rankings? Of course there is! Google previously identified methods that can potentially affect your online rankings.
Here are black hat SEO schemes that might get you in a dliemma:
Steer away from excessive use of keywords. Search engine algorithms are already built to recognise this abusive use of keywords. Do not adhere to the keyword density notion, and fall into the trap of thinking that more keywords necessarily mean more chances of ranking high at the top of Google.
Unnatural link building is more serious than you think it is. Manipulating your link acquisition operations through paid links and reciprocal links is detrimental to your website, mainly because search engine algorithms today are formulated to detect anything that smells fishy. Once you are caught, anticipate a penalisation that's painful for you to realise.
Using content that is visible to crawlers, but hidden to users can earn you a penalty. This direct violation of webmaster guidelines is unfortunately a common tactic of some nefarious web sites. One popular method of cloaking is using similar colours for the text and the background of the site.
Refrain from issuing duplicate content. When writing content, always emphasise originality. Google hates anything copied, and might even go as far as, endangering your current ranking position to teach you a lesson.
When placed under careful scrutiny, website pages that are high ranking have the same essential elements: sensible content, crawler-friendly page structure, optimisable designs and professional layouts.
Another question that begs a response is this: are there specific techniques that jeopardise your rankings? Of course there is! Google previously identified methods that can potentially affect your online rankings.
Here are black hat SEO schemes that might get you in a dliemma:
Steer away from excessive use of keywords. Search engine algorithms are already built to recognise this abusive use of keywords. Do not adhere to the keyword density notion, and fall into the trap of thinking that more keywords necessarily mean more chances of ranking high at the top of Google.
Unnatural link building is more serious than you think it is. Manipulating your link acquisition operations through paid links and reciprocal links is detrimental to your website, mainly because search engine algorithms today are formulated to detect anything that smells fishy. Once you are caught, anticipate a penalisation that's painful for you to realise.
Using content that is visible to crawlers, but hidden to users can earn you a penalty. This direct violation of webmaster guidelines is unfortunately a common tactic of some nefarious web sites. One popular method of cloaking is using similar colours for the text and the background of the site.
Refrain from issuing duplicate content. When writing content, always emphasise originality. Google hates anything copied, and might even go as far as, endangering your current ranking position to teach you a lesson.
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