The Importance of rour First Impression is very important. Just like in any other business, choosing the right location is of a capital importance, but, even if you cannot afford to rent a space downtown, you can win many points with "artistic impressions". This means offering your clients a warm welcome as soon as they enter the door, by creating a waiting room and a reception with an inviting design. Cozy seats, giant vases full of colorful and scented flowers and the newest fashion magazines for them to browse while waiting for their turn are small but important details that have an immediate and positive impact on new and prospective clients.
However, the big catch is represented by the discounted service packages. Formulas like "pay for a hairstyle and a facial treatment and you have a free manicure", or "pay for three services of the same kind and you get the fourth for free" always have enormous success. The discount policy is one of the most brilliant spa salon marketing ideas, mainly because it is a win-win situation. People feel encouraged to come in a place where they are treated like royalties and, besides, save money, and you gain their appreciation and the possibility to attract new clients.
The quality of your employees is another aspect that counts if you want to make yourself remarkable in this business. Apart of being highly qualified in their profession, your employees must possess excellent communication skills and be good listeners. People come to a beauty salon spa not only to relax and to look better, but, even if unconsciously, also to speak about their problems, expecting the staff to express their opinion on the matter and even to offer solutions.
The appearance of the people you hire has the same importance as their professional competence. The clients of your beauty salon spa tend to feel better if the person who takes care of their hairstyle, makeup or manicure looks impeccably.
This method of attracting new clients works very well, mainly because the power of verbal communication is still considerable, in spite of the development of communication networks like the Internet. Besides, ordinary people are always thrilled with the idea of frequenting the same places as celebrities, even if local.
However, the big catch is represented by the discounted service packages. Formulas like "pay for a hairstyle and a facial treatment and you have a free manicure", or "pay for three services of the same kind and you get the fourth for free" always have enormous success. The discount policy is one of the most brilliant spa salon marketing ideas, mainly because it is a win-win situation. People feel encouraged to come in a place where they are treated like royalties and, besides, save money, and you gain their appreciation and the possibility to attract new clients.
The quality of your employees is another aspect that counts if you want to make yourself remarkable in this business. Apart of being highly qualified in their profession, your employees must possess excellent communication skills and be good listeners. People come to a beauty salon spa not only to relax and to look better, but, even if unconsciously, also to speak about their problems, expecting the staff to express their opinion on the matter and even to offer solutions.
The appearance of the people you hire has the same importance as their professional competence. The clients of your beauty salon spa tend to feel better if the person who takes care of their hairstyle, makeup or manicure looks impeccably.
This method of attracting new clients works very well, mainly because the power of verbal communication is still considerable, in spite of the development of communication networks like the Internet. Besides, ordinary people are always thrilled with the idea of frequenting the same places as celebrities, even if local.
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