Thinking of what facts or features to use for your benefit bullets is really only half of your challenge. Formatting and placement are also very important if you want them to do the trick for you.
Your entire piece of copy has to work in the most powerful manner as a whole. You don't want to take the trouble to create bullet points and have them disregarded because they're not well formatted or placed. What follows are some guidelines to follow to ensure your benefit bullets truly work in your favor.
Roughly during the 2005 time frame, this young copywriter got started and pretty quickly was making around $1 million per year. He was well known for his benefit bullets, and for just one sales letter he always wrote nearly one thousand of them. He takes the product, no matter what it is, and then studies it thoroughly. Then he sits down and cranks out hundreds of benefit bullets based on all his information. Once he had written them all, then he just took the cream of the crop and used them. Probably nobody else bothers to write that many bullets just to get the best ones.
There aren't many copywriting tools that are more useful to you than benefit bullets. With a few brief words, you can rapidly influence the reader and increase his/her interest in your offer. You can create immediate enthusiasm about your offer this way. So really take some time on all of them, but you should give the reader a few juicy tastes of what they can expect if they buy the product or service. This is a sneak peek and it has to be effective and full-weight. In some cases, your bullets alone may motivate readers to order your product. You can be convincing with high impact bullets without saying anything deceptive or false.
You have plenty of leeway when it comes to using bullet lists, as long as they go well with the rest of the copy. A good example with a product that has 5 DVDs would be to list benefit bullets for each DVD right after a graphic of it. You wouldn't, however, want to just have one endless bullet list made up of fifty bullets with no breaks. In conclusion, you should know that experienced copywriters have a lot of tricks when writing benefit bullets. It is also not a good idea to use one formula or format for your sales copy. The tempo and rhythm of the sales copy is something that you should pay attention to. There are many good arguments for placing the important bullet points first. There are also arguments for placing them last. Use your best judgment.
Your entire piece of copy has to work in the most powerful manner as a whole. You don't want to take the trouble to create bullet points and have them disregarded because they're not well formatted or placed. What follows are some guidelines to follow to ensure your benefit bullets truly work in your favor.
Roughly during the 2005 time frame, this young copywriter got started and pretty quickly was making around $1 million per year. He was well known for his benefit bullets, and for just one sales letter he always wrote nearly one thousand of them. He takes the product, no matter what it is, and then studies it thoroughly. Then he sits down and cranks out hundreds of benefit bullets based on all his information. Once he had written them all, then he just took the cream of the crop and used them. Probably nobody else bothers to write that many bullets just to get the best ones.
There aren't many copywriting tools that are more useful to you than benefit bullets. With a few brief words, you can rapidly influence the reader and increase his/her interest in your offer. You can create immediate enthusiasm about your offer this way. So really take some time on all of them, but you should give the reader a few juicy tastes of what they can expect if they buy the product or service. This is a sneak peek and it has to be effective and full-weight. In some cases, your bullets alone may motivate readers to order your product. You can be convincing with high impact bullets without saying anything deceptive or false.
You have plenty of leeway when it comes to using bullet lists, as long as they go well with the rest of the copy. A good example with a product that has 5 DVDs would be to list benefit bullets for each DVD right after a graphic of it. You wouldn't, however, want to just have one endless bullet list made up of fifty bullets with no breaks. In conclusion, you should know that experienced copywriters have a lot of tricks when writing benefit bullets. It is also not a good idea to use one formula or format for your sales copy. The tempo and rhythm of the sales copy is something that you should pay attention to. There are many good arguments for placing the important bullet points first. There are also arguments for placing them last. Use your best judgment.
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