Most folks have an understanding of the basic concepts of value in the Real Estate industry. Many people will own a house or condo at some time in their lifetime. Even if a person never ends up owning a house, they more than likely have considered buying property at some point. There are very few purchases like home buying, and real estate is offer the most analyzed.
Subsequently, most people have a good grasp of the factors that influence the true value of a property: 1. The foundation 2. The Structure 3. Location
Foundation: Most folks understand that a house is built from the foundation up. If the foundation isn't solid, everything else can be compromised. The same is true of your SEO initiative, see: Austin SEO. A solid foundation is crucial to long-term success. And in SEO, keyword research is your foundation. Everything you do must be built upon it. Without an analysis of customer search behavior and the competitive landscape of the industry, an SEO program will lack the insight needed to get off the ground. Just like a house with a weak foundation.
Structure: While a foundation consists of building blocks of a solid residential structure, its only a fraction of the entire house. How many residents will eventually come to live upon this foundation? The fundamental value of a home's foundation is that it provides a permanent base for the structure that will eventually rest upon it . In the end, the quality of the construction is just as important as the foundation when assessing property value. As in the fairy tale story of the three little pigs, a house made of straw holds no real value.
As you might have imagined, in this analogy your company website is your online house. Google is the both the appraiser and inspector, and as such assesses a wide range of tests on your website to determine the value and quality of the construction. Just like in real estate, architecture is critical component in the calculation of property value, and the same goes for grade of materials used in construction. From an SEO perspective, construction materials include such components as:
1. Website coding: Best practices coding, including W3C validation, is essential to enable the search engines to properly index every line of code on your online property. While city inspectors can't evaluate every detail, the search engines can see EVERY line of code on your site.
2. Site Content: Although the Internet is continually changing and evolving, the one thing that has never changed is that content is king, and is now more important than ever. With keyword research and strategy comparable to a home's structural foundation, your content should be created in a way that delivers the best possible SEO. This is achieved using optimized body content and other coding elements such as website's page and meta titles, text headings, keyword anchor text, keyword ratios, etc. For example, if you have a page on your site related to Austin web design", the content and wording on the page should be related to this phrase.
Location, Location, Location: The final variable of the property value equation is the address. External factors will always influence the value of a property. Even luxury properties fail to realize optimal value if they are located in low value neighborhoods. Off-property factors such as crime activity and demographics contribute significantly to real estate valuation.
Links of association also play a critical role in the search engine's ranking for a web asset. For a search engine optimization specialist, inbound links from high quality web sites will improve your company's value in the ranking calculation. Every day, almost in real-time, the major search engines gather and assess the links to each website. This is the primary way search engine's like Google will determine relevance of an Internet user's search phrase to the content on your website. If your site is associated with the Internet's version of bad neighborhoods like link farms, you can't expect search engines to give you anything more that a temporarily higher ranking.
Top Google rankings do not happen by accident. If you want to prove to the search engines that your company should show up at the top of search results, make sure your website, its content and your link building efforts are focused quality over quantity.
Subsequently, most people have a good grasp of the factors that influence the true value of a property: 1. The foundation 2. The Structure 3. Location
Foundation: Most folks understand that a house is built from the foundation up. If the foundation isn't solid, everything else can be compromised. The same is true of your SEO initiative, see: Austin SEO. A solid foundation is crucial to long-term success. And in SEO, keyword research is your foundation. Everything you do must be built upon it. Without an analysis of customer search behavior and the competitive landscape of the industry, an SEO program will lack the insight needed to get off the ground. Just like a house with a weak foundation.
Structure: While a foundation consists of building blocks of a solid residential structure, its only a fraction of the entire house. How many residents will eventually come to live upon this foundation? The fundamental value of a home's foundation is that it provides a permanent base for the structure that will eventually rest upon it . In the end, the quality of the construction is just as important as the foundation when assessing property value. As in the fairy tale story of the three little pigs, a house made of straw holds no real value.
As you might have imagined, in this analogy your company website is your online house. Google is the both the appraiser and inspector, and as such assesses a wide range of tests on your website to determine the value and quality of the construction. Just like in real estate, architecture is critical component in the calculation of property value, and the same goes for grade of materials used in construction. From an SEO perspective, construction materials include such components as:
1. Website coding: Best practices coding, including W3C validation, is essential to enable the search engines to properly index every line of code on your online property. While city inspectors can't evaluate every detail, the search engines can see EVERY line of code on your site.
2. Site Content: Although the Internet is continually changing and evolving, the one thing that has never changed is that content is king, and is now more important than ever. With keyword research and strategy comparable to a home's structural foundation, your content should be created in a way that delivers the best possible SEO. This is achieved using optimized body content and other coding elements such as website's page and meta titles, text headings, keyword anchor text, keyword ratios, etc. For example, if you have a page on your site related to Austin web design", the content and wording on the page should be related to this phrase.
Location, Location, Location: The final variable of the property value equation is the address. External factors will always influence the value of a property. Even luxury properties fail to realize optimal value if they are located in low value neighborhoods. Off-property factors such as crime activity and demographics contribute significantly to real estate valuation.
Links of association also play a critical role in the search engine's ranking for a web asset. For a search engine optimization specialist, inbound links from high quality web sites will improve your company's value in the ranking calculation. Every day, almost in real-time, the major search engines gather and assess the links to each website. This is the primary way search engine's like Google will determine relevance of an Internet user's search phrase to the content on your website. If your site is associated with the Internet's version of bad neighborhoods like link farms, you can't expect search engines to give you anything more that a temporarily higher ranking.
Top Google rankings do not happen by accident. If you want to prove to the search engines that your company should show up at the top of search results, make sure your website, its content and your link building efforts are focused quality over quantity.
About the Author:
Aaron Kaiser is the Business Development Director for Web Design Austin SEO, an www.WebDesignAustinSEO.com firm that provides search engine optimization, web development and design services in the Austin metro area and throughout Texas.
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