Is Google planning to impose a penalty for overly optimised web pages? Yes.
Google software engineer Matt Cutts, panel of the recently concluded Dear Google & Bing: Help Me Rank Better! interactive session confirmed the belief that analysts and experts of the online industry have wanted to clarify for years.
Matt's interesting response came out in the open when a participant asked an interesting query. The gentleman's query revolved around these sharp thoughts: who dominates the SEO war when everyone is doing SEO? Is going against the flow of content optimisation bad? How can small enterprises compete with the optimised-but-robbed of-relevant-content websites of corporate giants?
Matt's answer to the query was pretty clear-cut. And his retort divulged Google's decision to impose a penalty for over optimised websites in the near future. This critical move to penalise acts of overly SEO, according to him, is part of the efforts to level the playing field between over optimised web sites versus content-based sites.
Interestingly, the unexpected announcement triggered alarm bells for optimisers and Internet marketers. SEO practitioners are now growing conscious of what constitutes overly SEO strategy.
Here are indicators that may earn you an over optimisation penalty:
Keyword Stuffing
Immoderate utilization of keywords, or keyword stuffing, is simply a no-no for Google. If you do not want to draw the ire of the Googlebot, make sure you create content that isn't diluted with keywords. Just so you know, Google's smart algorithm has the ability to determine if you are playing the dirty trick of keyword dilution to achieve great ranking results.
Sloppy Linking
Google does not like low quality linking. In contrast to popular belief, faulty reciprocal link schemes only devalue your rankings. The usual link to me and I'll link to you approach, if used excessively and incorrectly, may earn you a burdensome penalty from Google!
Do not go through the mistake of over optimising your website. For a content-based SEO campaign that works, contact an SEO Singapore Provider now!
Google software engineer Matt Cutts, panel of the recently concluded Dear Google & Bing: Help Me Rank Better! interactive session confirmed the belief that analysts and experts of the online industry have wanted to clarify for years.
Matt's interesting response came out in the open when a participant asked an interesting query. The gentleman's query revolved around these sharp thoughts: who dominates the SEO war when everyone is doing SEO? Is going against the flow of content optimisation bad? How can small enterprises compete with the optimised-but-robbed of-relevant-content websites of corporate giants?
Matt's answer to the query was pretty clear-cut. And his retort divulged Google's decision to impose a penalty for over optimised websites in the near future. This critical move to penalise acts of overly SEO, according to him, is part of the efforts to level the playing field between over optimised web sites versus content-based sites.
Interestingly, the unexpected announcement triggered alarm bells for optimisers and Internet marketers. SEO practitioners are now growing conscious of what constitutes overly SEO strategy.
Here are indicators that may earn you an over optimisation penalty:
Keyword Stuffing
Immoderate utilization of keywords, or keyword stuffing, is simply a no-no for Google. If you do not want to draw the ire of the Googlebot, make sure you create content that isn't diluted with keywords. Just so you know, Google's smart algorithm has the ability to determine if you are playing the dirty trick of keyword dilution to achieve great ranking results.
Sloppy Linking
Google does not like low quality linking. In contrast to popular belief, faulty reciprocal link schemes only devalue your rankings. The usual link to me and I'll link to you approach, if used excessively and incorrectly, may earn you a burdensome penalty from Google!
Do not go through the mistake of over optimising your website. For a content-based SEO campaign that works, contact an SEO Singapore Provider now!
About the Author:
Click for further information on content based SEO or SEO.. Also published at Defining Over Optimisation According To Google.
No comments:
Post a Comment