We all want our landing page to be the best it can be and convert like crazy, but it doesn't happen for the majority - why? Just some of the things that can go wrong are bad copy, poor design, inaccurately targeted traffic and much more. So it only makes sense if you want to make use of landing pages, you might as well do it right. If you are willing to learn, then continue reading on and find out where to start.
As with so many things in life, people tend to over-complicate matters which is something you need to avoid with any landing page. It has been long established that when there is too much going on it interferes with understanding what you want and what they will get. If you are making a squeeze page for optins, then keep it very uncomplicated without trying to get fancy with design. The most important thing to focus on is telling the person reading the page what they will get from you. Also, be sure you test your page, and that is the best way to optimize for maximum conversions. You will often see video landing pages because they can convert extremely well.
Employ proper copywriting principles for copy layout and formatting to avoid unsightly large chunks of text. You do not have a lot of time to make your point on any landing page, so make very sure your copy is proof-read and edited to make it tight. You will want your visitors to do something, usually opt-in, and so lead them to it rather than overwhelming them with text. If you have never learned anything about copywriting, then it is a very good idea to do some reading on the subject.
The same applies not only to the layout and structure of your paragraphs, but also with your sentences as well. Online readers are skimmers and scanners, and that is harder to do with the longer sentences. Not only are readers extremely impatient, but you have to write to something like a junior high level as a general rule. If you are skeptical about this, then write two different styles of copy and test them for your self. Such are the considerations and processes involved with creating and developing high performance landing pages.
So there is no need to worry about how to make a great landing page because they are simple and there is so much good information available. You need to be able to make your prospect understand what they are getting when they opt-in. Overcome any inertia holding you back with this because it's a dream killer.
As with so many things in life, people tend to over-complicate matters which is something you need to avoid with any landing page. It has been long established that when there is too much going on it interferes with understanding what you want and what they will get. If you are making a squeeze page for optins, then keep it very uncomplicated without trying to get fancy with design. The most important thing to focus on is telling the person reading the page what they will get from you. Also, be sure you test your page, and that is the best way to optimize for maximum conversions. You will often see video landing pages because they can convert extremely well.
Employ proper copywriting principles for copy layout and formatting to avoid unsightly large chunks of text. You do not have a lot of time to make your point on any landing page, so make very sure your copy is proof-read and edited to make it tight. You will want your visitors to do something, usually opt-in, and so lead them to it rather than overwhelming them with text. If you have never learned anything about copywriting, then it is a very good idea to do some reading on the subject.
The same applies not only to the layout and structure of your paragraphs, but also with your sentences as well. Online readers are skimmers and scanners, and that is harder to do with the longer sentences. Not only are readers extremely impatient, but you have to write to something like a junior high level as a general rule. If you are skeptical about this, then write two different styles of copy and test them for your self. Such are the considerations and processes involved with creating and developing high performance landing pages.
So there is no need to worry about how to make a great landing page because they are simple and there is so much good information available. You need to be able to make your prospect understand what they are getting when they opt-in. Overcome any inertia holding you back with this because it's a dream killer.
About the Author:
About the author: Jarad is a writer who specializes in Landing Page Optimization related topics but also writes for his other www.60ceilingfan.org and 60 ceiling fan with lights websites.
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