If someone is looking for companies in your area, they are much more likely to make use of the Internet than the Yellow Pages. When a potential customer uses Google to look for a specific kind of business in any one city it is very likely they finish up seeing a results page that contains Google Places listings. Google Places has many important benefits over organic looking results. These are some to consider for your business.
Organic looking results are listings that naturally show up in the results pages of the search websites. Most search website results page have a mixture of paid and organic adverts, and the organic ones are usually the most reliable by the public as these are results that have been gained in time and by the site controllers enhancing their internet sites so that the content is related to the actual keywords being searched. Compare that to paid lists where the site proprietor can simply bid on any keywords that they like, and their website could, if they wish, have nothing at all to do with the searched keywords.
In October 2010, Google did something quite revolutionary. They mixed their organic ranking results with their existing Google Maps lists to attempt to help people attempting to find enterprises in a particular city really find those enterprises found their, instead of finding firms that are located tons of miles away, but have optimised their websites so that they can fight for that business.
When a search is carried out on Google, the organically listed websites yield a straightforward listing that encompasses a short outline and title. This is all that's seen till the links are clicked and the viewer is taken over to the actual business website. Nonetheless when you a Google Places listing is show these are far more reinforced and usually contain the basic information the searcher is looking for - a local telephone number and an address. This really ends up in more people calling those businesses than those that click thru to the business ' website or the particular more detailed Google Places listing. What more could you ask for?
Other benefits of Google Places is that the exact listing permits the business to absolutely manage what is seen by the searcher. They can post online videos and photographs, they can give details of their opening hours, and most significantly, the listing can also show evaluations of past customers of the said company. Google Places gives your potential clients the chance to begin to know you and what you have got to offer in far less time than it would probably take to trawl thru your website. Google Places is actually the Yellow Pages of the 21st Century - only better. If you have not set up your own Google Places listing yet, then you need to do so before your competition race too far before you on this and you will be playing catch up. It is not enough simply to have a Google Places listing, you want to be sure it is showing up on the first page of the Google Search results, in the same way that organic ranking is only any use if you are showing up on page 1.
If you need help setting up your own Google Places listing and getting it highly ranked, you could do well to get the help of a Google Places expert or local SEO experts. The money spent might be a shrewd investment for your business.
Organic looking results are listings that naturally show up in the results pages of the search websites. Most search website results page have a mixture of paid and organic adverts, and the organic ones are usually the most reliable by the public as these are results that have been gained in time and by the site controllers enhancing their internet sites so that the content is related to the actual keywords being searched. Compare that to paid lists where the site proprietor can simply bid on any keywords that they like, and their website could, if they wish, have nothing at all to do with the searched keywords.
In October 2010, Google did something quite revolutionary. They mixed their organic ranking results with their existing Google Maps lists to attempt to help people attempting to find enterprises in a particular city really find those enterprises found their, instead of finding firms that are located tons of miles away, but have optimised their websites so that they can fight for that business.
When a search is carried out on Google, the organically listed websites yield a straightforward listing that encompasses a short outline and title. This is all that's seen till the links are clicked and the viewer is taken over to the actual business website. Nonetheless when you a Google Places listing is show these are far more reinforced and usually contain the basic information the searcher is looking for - a local telephone number and an address. This really ends up in more people calling those businesses than those that click thru to the business ' website or the particular more detailed Google Places listing. What more could you ask for?
Other benefits of Google Places is that the exact listing permits the business to absolutely manage what is seen by the searcher. They can post online videos and photographs, they can give details of their opening hours, and most significantly, the listing can also show evaluations of past customers of the said company. Google Places gives your potential clients the chance to begin to know you and what you have got to offer in far less time than it would probably take to trawl thru your website. Google Places is actually the Yellow Pages of the 21st Century - only better. If you have not set up your own Google Places listing yet, then you need to do so before your competition race too far before you on this and you will be playing catch up. It is not enough simply to have a Google Places listing, you want to be sure it is showing up on the first page of the Google Search results, in the same way that organic ranking is only any use if you are showing up on page 1.
If you need help setting up your own Google Places listing and getting it highly ranked, you could do well to get the help of a Google Places expert or local SEO experts. The money spent might be a shrewd investment for your business.
About the Author:
Earl Gardner is the owner of Alchemy Digital Media, a web development and search engine optimization company (Google Places Experts). Alchemy Digital Media have earn a repuration as local search engine optimization experts, and have a developed a unique strategy that helps those businesses looking to attract more local business gain maximum visibility on the first page in the shortest possible time.
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