Realistic Ideas On The Key Reason Why You Must Just Ignore Keywords

By Nick Morgan


Do you remember a time when "webmasters" would go out of their way to stuff keywords into their articles? They wouldn't care one iota whether the copy was pleasant to read or not, but would simply be concerned with outscoring all other competitors and ranking in a superior position on Google. There was indeed a time when this kind of approach worked well, but those days are far in the past now. There's nothing worse than trying to read through an article that is heavily dominated by keywords. Yet even today, some so-called SEO experts advocate that it's okay to include your keyword in a density of up to three or more percent.

From a readability perspective this might still be okay if you had a very high level keyword, consisting of maybe just one or two words. In these cases it should be perfectly possible to read through an article without it hurting too much. However, if you are, like most of us, focusing on longtail keywords, it can be very difficult to achieve a density of even 1%, without the copy starting to read like one of those nasty SEO articles.

Does search engine marketing focus, totally, all around keywords and phrases and is it one's destiny for website marketing? Not always. We need to question ourselves is there a reason - exactly what are we all aiming to attain? Simply speaking, we would like to be sure that our internet sites are convincing, proper and also reliable. Within a straightforward set of a hundred opponents we would like to employ a site that folks, by classification, have confidence in and also check out. That is just how the major search engines need to rate this list, all things considered.

Exactly how crucial, consequently, may be the present process of optimising and utilising search engine optimisation services to, basically, identify our own website to the various search engines? Customarily, we're informed that people have to incorporate that key phrase within the title tag, description, meta-keywords, H1, H2, alt tags, and so forth. After that, custom might inform us that people ought to be sure that these key phrases can be found in the body text. Once again, viewpoint varies regarding the density 1, 2, 3 % - a lot more?

While much of search engine optimisation is based upon mechanical recognition and works according to rules stipulated by the search engines - their algorithms - we know that what we are really talking about is human interaction, trust and social proof. Back linking is a far more important element of search engine optimisation than on page optimisation is by itself. As a consequence, so long as we provide basic identification to show that we are trying to write for a specific keyword, do we really need to include keywords in the body of our on page content at all? In other words, do we really need to worry about the keyword density?

In a perfect community, exactly where anchor-text from a distant website meets up along with the key phrase found in our web page meta-tags and possibly even H1 heading, this ought to be adequate. We ought to be totally free to create our content material with the various readers at heart, supplying completely suitable content material obviously, however without needing to be worried about all of that key phrase density whatsoever.




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