In our earlier issue, we discovered the methods on how to get people to like your Facebook business page. In this issue, we will talk about how you can make use of promotions, contests, and giveaways to pull in more consumers.
Utilizing a social media management site solely for promotions, contests and giveaways is a great way to gauge whether these said promotional tactics is working for your company. The site allows anyone to find out the number of traffic that comes to their page.
This can be a double win situation too because making the promotion exclusive will acquire a new set of Facebook fans which is imperative to the development and maintenance of the company's social network page. Contests engage more people to your page.
Now that you know this, let's move on to how you can implement Facebook marketing and start making traffic-pulling contests and promos.
Well, firstly, you have to be sure that all contest mechanics and update are noticeable to Facebook users alone. The small business should not promote it in emails, newsletters, other social networks or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. As an additional requirement, the mechanics have to be simple and clear. Complicated mechanics will discourage your fans to join.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. Wildfire, for example has a $5 setup fee and will charge $0.99 for every day that the campaign runs. In addition to that, Facebook has rigid rules when it comes to running contests within their system. In general terms, almost all competitions are not even permitted. You won't be able to post an official contest in your Facebook wall.
However certain exceptions are at hand. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads within three months.
For businesses that are able to use prize draws, there are numerous of business app that help create these. Contests for Fan page is an practical application that was produced by Wildfire and can help beginners in developing contests with photo, video, writing and graphical entries. You can also customize your campaign as much as you want with these tools. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of involvement of people in your network. To make navigation easy, consider placing a contest widget in your Fan Page so the participants will be able to link instantly to a mini site. Other platform services include Strutta.com and Vertigo.
To make certain that the contest is profitable, you should offer eye-catching rewards. As an example, Regus, a workplace supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. More unique prizes include dinner with celebrities or a chance to attend a star-studded party.
A successful contest will yield a lot of leads for the company and will help them communicate with their potential customers at a very personal level despite the online medium. For some businesses, ventures like these may need a large amount of attention. However, this can be on the list of most efficient techniques to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will talk about a very exciting topic: Making money on Facebook!
Utilizing a social media management site solely for promotions, contests and giveaways is a great way to gauge whether these said promotional tactics is working for your company. The site allows anyone to find out the number of traffic that comes to their page.
This can be a double win situation too because making the promotion exclusive will acquire a new set of Facebook fans which is imperative to the development and maintenance of the company's social network page. Contests engage more people to your page.
Now that you know this, let's move on to how you can implement Facebook marketing and start making traffic-pulling contests and promos.
Well, firstly, you have to be sure that all contest mechanics and update are noticeable to Facebook users alone. The small business should not promote it in emails, newsletters, other social networks or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. As an additional requirement, the mechanics have to be simple and clear. Complicated mechanics will discourage your fans to join.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. Wildfire, for example has a $5 setup fee and will charge $0.99 for every day that the campaign runs. In addition to that, Facebook has rigid rules when it comes to running contests within their system. In general terms, almost all competitions are not even permitted. You won't be able to post an official contest in your Facebook wall.
However certain exceptions are at hand. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads within three months.
For businesses that are able to use prize draws, there are numerous of business app that help create these. Contests for Fan page is an practical application that was produced by Wildfire and can help beginners in developing contests with photo, video, writing and graphical entries. You can also customize your campaign as much as you want with these tools. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of involvement of people in your network. To make navigation easy, consider placing a contest widget in your Fan Page so the participants will be able to link instantly to a mini site. Other platform services include Strutta.com and Vertigo.
To make certain that the contest is profitable, you should offer eye-catching rewards. As an example, Regus, a workplace supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. More unique prizes include dinner with celebrities or a chance to attend a star-studded party.
A successful contest will yield a lot of leads for the company and will help them communicate with their potential customers at a very personal level despite the online medium. For some businesses, ventures like these may need a large amount of attention. However, this can be on the list of most efficient techniques to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will talk about a very exciting topic: Making money on Facebook!
About the Author:
Utilizing Facebook for Business and taking advantage of ads from the site are two best ways to profit from your business in online marketing. Learn more about Facebook marketing here.
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