The Ins And Outs Of Christian Business Development

By Elena McDowell


Setting up a business that is targeted only to Christians is not very difficult but it can actually be quite a challenge. Of course if one would want to go into Christian business development, then there are a few steps that he would have to take in order to do so. For those who have no idea how to start, this guide will be able to help.

Like all businesses, the very first step would be to think what kind of store should be opened. Now before creating a Christian store, it is extremely important to get the opinion of the church before venturing into anything. The church will have to approve of the concept before the owner decides to make the store.

Of course the conceptualization would be the hardest part of this process because this is where the core idea of the business will come out. In order to come up with some really great ideas, one can use the trends that can be found in a Christian business paper or journal. After reading the paper, he will be able to have more bright ideas on what his store will be like.

Another thing to do in order to get more inspiration would be to research on the internet. Since the internet connects to all parts of the world, then one will have an edge by getting ideas from an international point of view as well. Of course since there are many Christians all over the world, they will be able to give good insights.

Once one has already thought of a good idea for his store, then he may now come up with a good business plan. Like a regular plan, one has to include all of the elements of a good one so that he will be guided accordingly. Included inside the plan are the executive summary, list of partners, the target markets, and of course the budget.

Now the first part would be the executive summary and includes the objective in it. Aside from the objective, he will have to include a short overview on what the industry is like in order to know how to fit in. In a nutshell, it is a birds eye view on the operations of the store.

As for the partners, this would most likely be the members or the heads of the churches around the area. Since the store owner would be needing some funds, then maybe the church would be able to help him. The owner may also have other partners like friends or other people.

Included in the plan also would be an in depth analysis on the target market of his store. Now the specific demographics should the age group and social class of this market segment that is targeted. Of course other demographics are needed like the lifestyle and other things.

Probably one of the most important parts of Christian business development would be the formulation of a budget. The budget will be the guide that the owner and partners will use for the operations. However, no matter what the store owner does, he must always make sure that the store fulfills the purpose of the ideology of Christianity.




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