Addressing Works In Ameliorating Your Equine Services Website's Success

By Jenny Peng


One of the key areas for horse classifieds information site success is in bringing a constant flow of new traffic to your content. Without high traffic volumes, there is simply no way for you to truly make a go of things running a commercial site of any kind. Keep reading and learn some effective ways of getting the attention of people, and more importantly of hanging on to that attention once you've achieved it.

Make sure your contact information is clearly available to your visitors on your contact page, and make sure your e-mail address is on every page in your site. Ensure that the information is current, and if possible, provide your fax number and physical mailing address as well. Your visitors will trust you if you're transparent with them.

Gone are the days when a horse classifieds information site could operate without integrating social media platforms into their operations. Your visitors should easily be able to share your content with their friends and followers on sites like Facebook, Twitter, LinkedIn, Google+ and more. This will also help with your search rankings.

List style articles are very popular at the moment, but be wary of making the list too lengthy. Seven is usually a good number to stop at because it's a reasonable number of things that your visitors can remember without being overwhelmed. Break up longer lists into multiple articles for easy access.

Make sure you have permalinks that describe exactly where that link is taking a user. When users share your permalinks, new visitors want to be reassured of what they're about to click on and where the link will take them, and a jumble of random numbers and letters will not achieve this.

A good modern horse classifieds information site must integrate with social media. It is essential that social media handles and buttons on your site connect your visitors to your other outlets. You should have a presence on Facebook, LinkedIn, Google+, YouTube, and Twitter - at least. The social media sites are vital to drive customer traffic and to achieve better search engine optimization.

Search companies that have "in the news" sections. A lot of companies connect with people who cover their happenings. You can rummage around for your industry +"in the news" just in case you have trouble coming across companies.

Questions that frequently come up should be placed on a list and put on your site under a FAQ section. This will save both yourself and your users' time. This will keep you from having to repeatedly answer the same questions. You should continue to add new questions to the list as they come up.




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