The 21st century and the global recession have definitely put the kitty among the pigeons where small business is concerned , but there are plenty of straightforward no-cost and cheap solutions for small businesses to maintain and even increase share of the market. As small shops find they can't compete against giant conglomerates they necessarily fail, unless they can offer more to their customers. This is done by smart selling and offering worth and a better experience to the shopper.
So, what's the solution to this worrying problem will our only choice be to buy like drones in these giant warehouses?
If you have a bricks and mortar expert store like a camera shop or a tool store chances are that you are battling to make profits by cutting margins and outgoings significantly. This country has to get back to offering worth in the form of fantastic post-sale and pre-sale shopper service, offer expertise and employ folk who know what they are doing, not someone that has neither initiative, personality nor expertise.
Look at what the major chains don't offer and you'll see that customer service is a thing of the past, their stores all look the same and if they have not got what you want, you are sunk. Local businesses are what make a community and folk who have selected to start their own businesses have a passion for what they do and they really like to help when was the last time that happened in your local Wallymart?
Google is doing everything to prompt small local businesses to get an internet site. If you have got a highly specialized business your internet site can right away become number one when a person searches for Your City and your consultant service. Just this straightforward lower cost promoting solution can bring in lots of new customers. For a small fee you can be listed in local directories, your local Chamber of Commerce and on Angie's list, which will sum up to more visibility and less cost than any expensive mag or weekly newspaper ad, and don't forget mobile web access.
Starting and maintaining a domain isn't complicated or dear, these days a tasty Wordpress site can be built in less than two hours all that it costs is monthly hosting and a domain name fee. On a local strip I recently asked eleven small business owners if they had a website and only one expounded yes. If you want to start your own business the market is wide open to help these folks out and make yourself a great living, I just wish That I had the time.
All a small local business needs is a Google map of where they are a page explaining what they do, a section that gives opening hours and contact details, some great photos and maybe a record of the business and that's it! Add an opt in box and a once a month newsletter can go out, discounts can be sent and sales announced, and with the addition of some affiliate advertizing the site can basically make the business owner some money even after covering the minor costs involved.
Online businesses have a much harder time getting themselves to the apex of the search engine listings. They have harder competition and have to handle back linking, article writing and S.E.O and many other marketing tactics they must employ to be successful. A small local business blog built on WordPress can also serve as a means for purchasers to ask questions about products and services also , cutting down on incoming phone calls that often come when attempting to deal with other customers. It is all about attraction marketing and getting business back to how they should be unique, useful and informed businesses with excellent customer service that provide an delightful shopping experience for all who walk thru the door.
So, what's the solution to this worrying problem will our only choice be to buy like drones in these giant warehouses?
If you have a bricks and mortar expert store like a camera shop or a tool store chances are that you are battling to make profits by cutting margins and outgoings significantly. This country has to get back to offering worth in the form of fantastic post-sale and pre-sale shopper service, offer expertise and employ folk who know what they are doing, not someone that has neither initiative, personality nor expertise.
Look at what the major chains don't offer and you'll see that customer service is a thing of the past, their stores all look the same and if they have not got what you want, you are sunk. Local businesses are what make a community and folk who have selected to start their own businesses have a passion for what they do and they really like to help when was the last time that happened in your local Wallymart?
Google is doing everything to prompt small local businesses to get an internet site. If you have got a highly specialized business your internet site can right away become number one when a person searches for Your City and your consultant service. Just this straightforward lower cost promoting solution can bring in lots of new customers. For a small fee you can be listed in local directories, your local Chamber of Commerce and on Angie's list, which will sum up to more visibility and less cost than any expensive mag or weekly newspaper ad, and don't forget mobile web access.
Starting and maintaining a domain isn't complicated or dear, these days a tasty Wordpress site can be built in less than two hours all that it costs is monthly hosting and a domain name fee. On a local strip I recently asked eleven small business owners if they had a website and only one expounded yes. If you want to start your own business the market is wide open to help these folks out and make yourself a great living, I just wish That I had the time.
All a small local business needs is a Google map of where they are a page explaining what they do, a section that gives opening hours and contact details, some great photos and maybe a record of the business and that's it! Add an opt in box and a once a month newsletter can go out, discounts can be sent and sales announced, and with the addition of some affiliate advertizing the site can basically make the business owner some money even after covering the minor costs involved.
Online businesses have a much harder time getting themselves to the apex of the search engine listings. They have harder competition and have to handle back linking, article writing and S.E.O and many other marketing tactics they must employ to be successful. A small local business blog built on WordPress can also serve as a means for purchasers to ask questions about products and services also , cutting down on incoming phone calls that often come when attempting to deal with other customers. It is all about attraction marketing and getting business back to how they should be unique, useful and informed businesses with excellent customer service that provide an delightful shopping experience for all who walk thru the door.
About the Author:
Discover some useful tips for keeping a SUCCESSFUL small business afloat in these daunting economic times! Stay ahead of the COMPETITION by using these simple strategies.
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