Google Retargeting: Google's New Ad Tool

By Emilyn Jones


Google's approach to SEO is plain and simple: revolutionary. At the heart of the world's major search engine is the desire to incessantly create innovative products and services that can forever modify digital landscapes. And how does Google formulate these interesting creations time after time? It fuses forward-thinking philosophy with pragmatic views. Google retains what works and thoroughly get rids of whatever doesn't. Such realistic yet effective approach makes this Silicon Valley monolith a cut above the rest.

Is there a proof to Google's dominance? Surely, there is. Just recently, search engine market results reflect how Google, yet again, outdid its search engine rivals such as Yahoo, Bing and MSN. In February of 2012, Google earned a whopping 66.5 percent share, a second all time monthly search engine market share. Without a doubt, these figures speak how Google's vision affects recent Online trends.

Who is affected by these recurrent alterations and innovations? Well, nearly everyone from the online world. But the bulk of added work goes to the huge of population of web optimisers who struggle to stay updated with Google's sudden stream of changes.

Google introduces, yet again, a new set of features after Google Panda's launch in 2011. What does this act mean? Google does not plan to put a halt to its innovation spree! This means that online optimisers and Internet marketers must be wary, watchful and aware of the latest Web trends every now and then. After all, dealing with Google's fluctuating standards only implies keeping up with all the fresh updates. It also means raising the bar, and continuously looking for ways to utilise the best practices. The trick is to delve into current SEO trends and incorporate these elements when creating an effective marketing strategy that responds to basic SEO requirements.

Listed below are vital SEO topics that can help you understand Google's algorithm changes this year.

Retargeting Your Clients Google's Display Network formulates another ad innovation with Google Retargeting. Using Google Retargeting, there is so much more you can do with your ads. Rather than just buying ads to captivate your target audience, you can follow your prospects and previous customers wherever, whenever you wish. Imagine being given the opportunity to display certain ads to this specific audience. Amazing right? Retargeting your clients simply means recall, brand awareness and of course, increased profits for your company.

Social Plus Search What happens when social searches fuse with public search? Well, Google can answer that question. Although formerly rumoured to spike up interest for its own social platform Google+, Google has definitely added value to the importance of social media by introducing the Search, Plus Your World feature. Google Search Plus Your World is anticipated to colour the public viewing context with personalised results.




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