Get Smart With Killer WordPress Websites

By Vince Goldsmith


There are many reasons why WordPress makes the ideal CMS (content management system) to help you build a potentially successful site. I'll run through just a few of them here. For starters, WordPress is "open source" software, which means you can use it for free. Geeks (and others) will know that it's constructed utilizing PHP - which is a computer language - and MySQL, a database management system. But don't panic, unless you choose to get your fingers dirty in coding, you don't need to know hope it all functions.



The figures change all the time, but it has been worked out that WordPress is used on nearly twenty per cent of the sites on the planet. That's plenty of websites. It has been downloaded more than 28 million times. Happily, this means that if anything needs fixing the world is full of people who may know how to help you via user-groups and forums. Another benefit is that WordPress sites are totally compliant to web rules.

WordPress is a very complex piece of kit, but it's so simple it works just as well for both beginners and experts. The basic version installs with just one click, but if you are keen to get stuck in with some complicated CSS or web coding, you are able to. Another fantastic thing about Wordpress is that it's very hard to screw up provided you keep away from the files with the code in. FYI, they can be accessed via the control panel in a file called Editor.



The primary job of WordPress when Matt Mullenweg first built it was as a blog, but it has developed over the years into a CMS that lets you make a website look just about any way you want it to. This happens because of "themes" which allow you to change the look and operation of your WordPress site with another click of the button. All this happens without messing with the content you've added to the website. Themes can be added via the dashboard within WordPress, or by uploading the theme's elements by means of your usual FTP application. Thousands are available without cost, others cost anything up to $500. Premium themes I use include Zina, Socrates, Thesis and Jenzoo. 


It appears that WordPress websites are loved by Google and Bing and the simple act of using WordPress appears to give you an advantage when it comes to getting high rankings in the search engines. The way WordPress is made means that you can optimize your site quite simply by using in-built components like pinging, making use of heading tags such as H1, H2, H3, and so on, getting stuck into categories and 'tagging', and by the use of keywords in your meta tags. Every one of these is already included as part of the basic infrastructure of WordPress.

Last but not least, there are WordPress Plug-ins. These are mini apps that enable you to increase your website's capacity beyond the basic features. WordPress operates a store of over seventeen thousand plugins that include adding Facebook "likes", building search engine sitemaps, adding widgets, guidance with SEO "Search Engine Optimization", and making putting up Youtube videos a doodle. To me, there seems nothing a plug-in cannot do.




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