In a previous post I utilized a metaphor about dating to discuss exactly how a business or marketer could date their customers and leads to develop a mutually valuable relationship that can easily last for a lifetime. It laid a foundation for a conversation about attraction marketing strategies, which will be the main focus of this post.
Before you begin having an anxiety attack due to the fact that you sense you're about to learn some nuclear-physics kind of idea, attraction marketing is not in any way an elaborate, abstruse concept. It's quite easy in fact -- although it's by no means obvious!
What it means is to develop an alluring attraction to your leads and customers by being important to them because of your know-how. It implies providing this expertise first and fore-most and never having to really pitch your services or products since the consumer sees the value that you have to offer and they buy into it by themselves. You deliver this value in the whole of your dating period and beyond -- from the first time they click through to your website, or agree to go on that very first date with you by opting-in to your list. To the point where they begin to develop trust and are ready to purchase from you to the moment where they are now ready to marry you and carry out the relationship for life. It means understanding that in today's world filled with junk details and clutter, creating value is a competitive edge. That is participating in attraction marketing strategies in a nutshell.
The dating and attraction approaches work. They can certainly change strangers into good friends and buddies into lifetime consumers. However, as we saw in that former post, one question was left unanswered: Just how do your prospects click through to your internet site in the first place? -- exactly how do you get them to see your landing page and agree to opt-in and go on a date with you where they can get even more value from you?
There isn't really a solitary answer to these questions, of course; but one trusted and efficient solution would be article marketing. This is a type of content marketing where you create short articles connected to your market and business. These articles are then dispersed for publication in varieties of e-zines and on-line article directories.
Article marketing is not marketing or a news release. It's genuine, interesting content that delivers educational or entertainment value, permitting you to create the sort of allure that get people to wish to know more about you and your business. In these articles you can easily have links to your landing page(s) where your reader can click through.
So, article marketing and attraction marketing complement each other. They are not push advertising, rather they are a pull approach - a technique that allows people to find you and begin to fall in love with you and just what you have to share, instead of you crashing their party!
When done right -- in a way that creates attraction -- there are lots of perks to be derived from article marketing as a method to drive traffic to your web pages. Here are a few of them:
Inexpensive, if not free, method to scale: Many of the directory sites and e-zines are free to utilize; and even for those that charge some fee to circulate your content, the cost is unbelievably low. This means that you could scale your business at really low costs.
Pre-sell and authority: Because you'll be providing relevant and useful information to your readers, they will be arriving at your web pages already pre-sold at the action you desire them to take once they get there. However, that's not the only benefit with this. By composing a few crucial pieces of literature in your industry, it will place you as an expert and voice of authority in your field -- an attractive voice to be trusted.
Optimal signal to noise ratio: The signal to noise ratio is a concept in engineering and science which has fascinating implications in marketing, too. It is a measure that compares the level of a desired signal to the level of background noise or, in marketing terms, a measurement of the relationship between the stuff you want to hear and the stuff you do not. A whisper in a quiet room is all you need while, on the other hand, it's pretty much impossible to have a discussion (at any volume) in a nightclub! While Twitter, as an example, is prominent, it has a bad ratio, with click-through rates on tweets getting closer and closer to zero each day. Article marketing could allow you a much quieter area to speak your story in long form and in your very own words in a way that gets the signal through, resulting in high click-throughs to your website.
Searchable: One more excellent perk with this mode of marketing is that these articles are indexed in the search engines and can quickly rank highly for certain keywords. I don't know about you, but I 'd rather approach a female who has already eyed me one or two times, instead of one who hasn't shown any signs whatsoever of being interested in anything about me -- it tells me that I have a much greater possibility of getting her telephone number and going on a date with her! Therefore, this can be a great source of hot traffic to your posts.
Works for New Leads and List Members: Finally, the material you produce can be extremely effective not only for producing new leads as they go to your landing webpage(s), but it could also be utilized to refer pre-existing members of your list too. Talk about wiping out 2 birds with one stone!
Well, there's attraction marketing strategies 101 for you! It's time to go get some dates now. Keep in mind: constantly stay attractive by being useful and the sales should be inevitable.
Before you begin having an anxiety attack due to the fact that you sense you're about to learn some nuclear-physics kind of idea, attraction marketing is not in any way an elaborate, abstruse concept. It's quite easy in fact -- although it's by no means obvious!
What it means is to develop an alluring attraction to your leads and customers by being important to them because of your know-how. It implies providing this expertise first and fore-most and never having to really pitch your services or products since the consumer sees the value that you have to offer and they buy into it by themselves. You deliver this value in the whole of your dating period and beyond -- from the first time they click through to your website, or agree to go on that very first date with you by opting-in to your list. To the point where they begin to develop trust and are ready to purchase from you to the moment where they are now ready to marry you and carry out the relationship for life. It means understanding that in today's world filled with junk details and clutter, creating value is a competitive edge. That is participating in attraction marketing strategies in a nutshell.
The dating and attraction approaches work. They can certainly change strangers into good friends and buddies into lifetime consumers. However, as we saw in that former post, one question was left unanswered: Just how do your prospects click through to your internet site in the first place? -- exactly how do you get them to see your landing page and agree to opt-in and go on a date with you where they can get even more value from you?
There isn't really a solitary answer to these questions, of course; but one trusted and efficient solution would be article marketing. This is a type of content marketing where you create short articles connected to your market and business. These articles are then dispersed for publication in varieties of e-zines and on-line article directories.
Article marketing is not marketing or a news release. It's genuine, interesting content that delivers educational or entertainment value, permitting you to create the sort of allure that get people to wish to know more about you and your business. In these articles you can easily have links to your landing page(s) where your reader can click through.
So, article marketing and attraction marketing complement each other. They are not push advertising, rather they are a pull approach - a technique that allows people to find you and begin to fall in love with you and just what you have to share, instead of you crashing their party!
When done right -- in a way that creates attraction -- there are lots of perks to be derived from article marketing as a method to drive traffic to your web pages. Here are a few of them:
Inexpensive, if not free, method to scale: Many of the directory sites and e-zines are free to utilize; and even for those that charge some fee to circulate your content, the cost is unbelievably low. This means that you could scale your business at really low costs.
Pre-sell and authority: Because you'll be providing relevant and useful information to your readers, they will be arriving at your web pages already pre-sold at the action you desire them to take once they get there. However, that's not the only benefit with this. By composing a few crucial pieces of literature in your industry, it will place you as an expert and voice of authority in your field -- an attractive voice to be trusted.
Optimal signal to noise ratio: The signal to noise ratio is a concept in engineering and science which has fascinating implications in marketing, too. It is a measure that compares the level of a desired signal to the level of background noise or, in marketing terms, a measurement of the relationship between the stuff you want to hear and the stuff you do not. A whisper in a quiet room is all you need while, on the other hand, it's pretty much impossible to have a discussion (at any volume) in a nightclub! While Twitter, as an example, is prominent, it has a bad ratio, with click-through rates on tweets getting closer and closer to zero each day. Article marketing could allow you a much quieter area to speak your story in long form and in your very own words in a way that gets the signal through, resulting in high click-throughs to your website.
Searchable: One more excellent perk with this mode of marketing is that these articles are indexed in the search engines and can quickly rank highly for certain keywords. I don't know about you, but I 'd rather approach a female who has already eyed me one or two times, instead of one who hasn't shown any signs whatsoever of being interested in anything about me -- it tells me that I have a much greater possibility of getting her telephone number and going on a date with her! Therefore, this can be a great source of hot traffic to your posts.
Works for New Leads and List Members: Finally, the material you produce can be extremely effective not only for producing new leads as they go to your landing webpage(s), but it could also be utilized to refer pre-existing members of your list too. Talk about wiping out 2 birds with one stone!
Well, there's attraction marketing strategies 101 for you! It's time to go get some dates now. Keep in mind: constantly stay attractive by being useful and the sales should be inevitable.
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