When it comes to Wedding Website Design there are certain things you need to consider.
Layout - Try to keep the layout simple and easy to read and navigate. You should include both Headers and sidebars in the main site. Your site must draw attention in the first 2.5 seconds to keep potential clients from visiting your competitor's site. The site should be clear and easy to navigate to important pages. All content must be no more than three clicks away. Call to action points must be clear and draw your customer into clicking that link or buy now icon.
Content Tips-Having too much text can put your visitors off. I find having a few paragraphs and then inserting an image works well. Ensure text is easy to read and not too long as you may put clients off. Text looks better when left aligned and quotes generally look better centre aligned.
Adverts-Keep any adverts small and neat, similar sizes and in a streamlined area.
All images must be labelled, browsers will not recognise them without these labels, therefore always add sufficient tags, especially in the ALT tags and description.
Images look best when they are the same width, the height is not as critical but visually there is a huge benefit from getting the width the same.
Branding -Every Wedding business requires either corporate colours or a logo, it's been said that it can take around 7 times to see something and remember it, i.e. a logo before it really registered and you remember it, so by having a logo you are more likely to be remembered by potential clients. Make sure the logo is prominent on your home page.
Build a blog-New content will drive people to your site, for the purpose of SEO, search engines will favour you for it.
Search Engines-Always think SEO when you are building content, photos look great but are not picked up by these search engines.
About us page-It is important to have an about page. I recommend adding a photo here, it makes you a real person to the visitor and it helps if you show a bit of personality in your writing.
Social Networking Buttons-Make it easy for people to share your content, you will soon see more traffic. Make them so they are easy to find and click.
Why not to use a contact form-E-mail addresses are so much more friendly than contact forms, already there is a barrier there, what's your name, what's your address and phone number etc. Sometimes we just want our questions answered without giving our life story out. E-mail addresses are more user friendly and are more personal. You may have more spam e-mails but they are easily disposed of.
External links - Any links you add to your site need to open in a new tab, you do not want them to lose your potential clients by showing them something interesting.
Layout - Try to keep the layout simple and easy to read and navigate. You should include both Headers and sidebars in the main site. Your site must draw attention in the first 2.5 seconds to keep potential clients from visiting your competitor's site. The site should be clear and easy to navigate to important pages. All content must be no more than three clicks away. Call to action points must be clear and draw your customer into clicking that link or buy now icon.
Content Tips-Having too much text can put your visitors off. I find having a few paragraphs and then inserting an image works well. Ensure text is easy to read and not too long as you may put clients off. Text looks better when left aligned and quotes generally look better centre aligned.
Adverts-Keep any adverts small and neat, similar sizes and in a streamlined area.
All images must be labelled, browsers will not recognise them without these labels, therefore always add sufficient tags, especially in the ALT tags and description.
Images look best when they are the same width, the height is not as critical but visually there is a huge benefit from getting the width the same.
Branding -Every Wedding business requires either corporate colours or a logo, it's been said that it can take around 7 times to see something and remember it, i.e. a logo before it really registered and you remember it, so by having a logo you are more likely to be remembered by potential clients. Make sure the logo is prominent on your home page.
Build a blog-New content will drive people to your site, for the purpose of SEO, search engines will favour you for it.
Search Engines-Always think SEO when you are building content, photos look great but are not picked up by these search engines.
About us page-It is important to have an about page. I recommend adding a photo here, it makes you a real person to the visitor and it helps if you show a bit of personality in your writing.
Social Networking Buttons-Make it easy for people to share your content, you will soon see more traffic. Make them so they are easy to find and click.
Why not to use a contact form-E-mail addresses are so much more friendly than contact forms, already there is a barrier there, what's your name, what's your address and phone number etc. Sometimes we just want our questions answered without giving our life story out. E-mail addresses are more user friendly and are more personal. You may have more spam e-mails but they are easily disposed of.
External links - Any links you add to your site need to open in a new tab, you do not want them to lose your potential clients by showing them something interesting.
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I hope you found the article useful, if you are not a Wedding SEO Specialist and would like to read more articles on this and other subjects not all about the Wedding Industry, please click hereSeo Chester you might find this article useful regarding competitor analysis http://tinyurl.com/mskol5q
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