Business people use different ways to market their businesses. Among many advertising methods, internet advertising and print advertising hold major positions. Many people have shown the effectiveness of these two methods by comparing various characteristics. Do you know which one is the most effective?
It is very difficult to say that one method is better than the other one. However, both give different benefits. You can use both these advertising methods according to the nature of the business and customer characteristics. Here are some few characteristics and advantages of both advertising methods.
When we consider the speed of both these methods, online advertising is quicker than print advertising. When consider print advertising, it consumes lots of time for advertisement designing, printing and distribution, because most of the activities are done manually. It may take days or weeks to complete the entire process. But in online advertising, even though it takes some time to create the advertisement; all the other processes will take only a few minutes or a few hours.
When consider the coverage of each method, online adverting again leads the way. Print media cover a finite amount of area and they have limited circulations. The advertisements you place on print media will reach only to people who associate with those print media. You also need to repeat your advertisements few times and get the reaction. When we advertise online, your advertisement will go all around the world within few seconds. There are no any geographic barriers for internet advertising.
You can specifically target your potential customers through online advertising. Through search engine marketing and keyword optimization, your ads will display only to your target audience. However, it is rather difficult to target a specific set of people through print media. Hence, online advertising will bring potential customers to a business more than print advertising. However, print media is very useful to reach to people who do not use the internet and the people who are not IT savvy.
There are some cheap online advertising methods, and there are also very expensive ones. Generally, print advertising is considered more expensive than online advertising, but we cannot say exactly without discussing it broadly.
Most of the above described characteristics imply that online advertising is greater than print advertising. However, this does not imply that we want to quit completely from print media. There are many benefits which are given by print advertising like tangibility and credibility. Hence, make sure to use a proper mix of both these advertising methods to achieve marketing benefits.
Whatever form of advertising you want to go with, a full service marketing agency can provide you all the solutions.
It is very difficult to say that one method is better than the other one. However, both give different benefits. You can use both these advertising methods according to the nature of the business and customer characteristics. Here are some few characteristics and advantages of both advertising methods.
When we consider the speed of both these methods, online advertising is quicker than print advertising. When consider print advertising, it consumes lots of time for advertisement designing, printing and distribution, because most of the activities are done manually. It may take days or weeks to complete the entire process. But in online advertising, even though it takes some time to create the advertisement; all the other processes will take only a few minutes or a few hours.
When consider the coverage of each method, online adverting again leads the way. Print media cover a finite amount of area and they have limited circulations. The advertisements you place on print media will reach only to people who associate with those print media. You also need to repeat your advertisements few times and get the reaction. When we advertise online, your advertisement will go all around the world within few seconds. There are no any geographic barriers for internet advertising.
You can specifically target your potential customers through online advertising. Through search engine marketing and keyword optimization, your ads will display only to your target audience. However, it is rather difficult to target a specific set of people through print media. Hence, online advertising will bring potential customers to a business more than print advertising. However, print media is very useful to reach to people who do not use the internet and the people who are not IT savvy.
There are some cheap online advertising methods, and there are also very expensive ones. Generally, print advertising is considered more expensive than online advertising, but we cannot say exactly without discussing it broadly.
Most of the above described characteristics imply that online advertising is greater than print advertising. However, this does not imply that we want to quit completely from print media. There are many benefits which are given by print advertising like tangibility and credibility. Hence, make sure to use a proper mix of both these advertising methods to achieve marketing benefits.
Whatever form of advertising you want to go with, a full service marketing agency can provide you all the solutions.
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