How To Operate Your Equine Services Website More Successfully

By Sue Allen


Regardless of some of the horror stories that people have shared about maintaining a horse classifieds information site, managing a site can be very rewarding. If you're using effective tools such as online marketing and SEO, you'll have a successful classifieds website. The following publication contains some really great tips on increasing traffic to your site.

It is believed by many that Meta tags are the key to search engine rankings. This however is not true. With the exception of the description tag, search engines are now ignoring most Meta tags. Make sure that description tags clearly lay out what that page is about because these tags are used to explain your page in a search result.

If you do hire a SEO specialist to work on the articles for your site, check out some of their previous work so that you know what level of quality you are getting. Someone may say that they are very experienced but they might not have the work to prove this, so make sure you check some prior work before hiring anyone.

Give visitors as many reasons as possible to reach out to you. Offer small freebies for signing up for your mailing list. Create a contest that gives away a prize package to one winner in exchange for email addresses.

As far as possible, limit your web hosting service payments on a monthly basis. This will be to your advantage when you want to shift over to another provider if you are not satisfied with the existing one.

When a visitor clicks a link and reaches a dead end it gives off an unprofessional feel. They will probably exit your site. Keep your visitors engage make sure you are always running active links not broken internal links. Stay engaged on your horse classifieds information site and always be thinking about the visitor.

Craigslist is just one of many free classified sites that service almost every major city in America. Advertise your web page on classified sites - but especially Craigslist! They can generate loads of traffic for you, and they also allow you to focus on populous, upper income areas with lots of potential visitors.

Encouraging businesses with complementary interests to your own to connect their horse classifieds information sites with yours is a win win situation. Anyone from a local restaurant owner to a real estate agent could be a valuable networking partner by offering links and exclusive discounts on each others' sites, not to mention the passing out of business cards.

Trade free, high-quality contact for visitors' contact information. This is a great way to generate sales leads. If you can offer a free E-book or webinar in exchange for your visitors' information, you'll simultaneously impress them with your expertise, and build a quality e-mail list for future marketing.




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