Many small business owners today aren't familiar with the various blogging platforms, but are considering a blog for their companies. An essential component of online marketing, blogs make it possible to engage with your target audience. If you are a business owner who is unfamiliar with the platforms available to you, we've compiled a list of those that are easy to use and make content presentation easy. In terms of internet marketing, our favorites are listed below.
WordPress - An open-source blogging platform that's free, WordPress has developed into one of the most popular CMS (content management systems) today. A user-friendly interface makes it easy for even amateurs to use, it's SEO friendly and highly customizable. WordPress is also easy to integrate with other systems for those who have an existing website but would like to add a blog to it. Adding content, editing and uploading images is a breeze with WordPress.
Blogger - Blogger, owned by Google, has been around nearly since blogging began and is still a good choice for bloggers today. Another free blogging platform, Blogger is safe, offers some good-looking free templates that are customizable and is easy to use. User-friendly and easy to add new posts to or edit, Blogger has become more SEO friendly and offers tools to help you design your template.
Tumblr - Many companies enjoy "microblogging" today, which simply means smaller posts and blurbs that can easily be shared. Tumblr is a another free blogging platform that offers an opportunity for your readers to engage and interact much like social media. With Tumblr, the "sharing" potential means increased traffic, as your "mini" posts or blurbs will be shared and essentially "re-shared" - much like a chain reaction.
TypePad - Step-by-step tutorials are one advantage of TypePad, a blogging platform known for outstanding customer service. This highly functional blogging platform offers software that is "intuitive," making it a simple task to get your blog up and running even if you're an amateur. Highly secure, you'll never have problems with downtime. With many blogging platforms, getting in contact with the company is nearly impossible when you have questions or issues - not so with TypePad, where you will generally receive a reply when you open a help ticket within 24 hours. Simplicity best describes TypePad.
Movable Type - Another CMS (content management system) similar to WordPress, Movable Type offers free and paid versions and is also used by some for fully functioning websites. An important benefit of Movable Type is that settings can be adjusted so that those who use smartphones and other mobile devices can easily view and navigate your blog. Customize your readers' experience and your own with plug-ins; easily manage content, customize your design, encourage participation with the many tools offered. Building an interactive and engaged community is easy with Movable Type.
These are some of our best picks for small business owners who are considering a company blog. Today, consumers like to see the more personal side of the companies they buy from; blogging makes it possible to interact and engage with customers old and new.
WordPress - An open-source blogging platform that's free, WordPress has developed into one of the most popular CMS (content management systems) today. A user-friendly interface makes it easy for even amateurs to use, it's SEO friendly and highly customizable. WordPress is also easy to integrate with other systems for those who have an existing website but would like to add a blog to it. Adding content, editing and uploading images is a breeze with WordPress.
Blogger - Blogger, owned by Google, has been around nearly since blogging began and is still a good choice for bloggers today. Another free blogging platform, Blogger is safe, offers some good-looking free templates that are customizable and is easy to use. User-friendly and easy to add new posts to or edit, Blogger has become more SEO friendly and offers tools to help you design your template.
Tumblr - Many companies enjoy "microblogging" today, which simply means smaller posts and blurbs that can easily be shared. Tumblr is a another free blogging platform that offers an opportunity for your readers to engage and interact much like social media. With Tumblr, the "sharing" potential means increased traffic, as your "mini" posts or blurbs will be shared and essentially "re-shared" - much like a chain reaction.
TypePad - Step-by-step tutorials are one advantage of TypePad, a blogging platform known for outstanding customer service. This highly functional blogging platform offers software that is "intuitive," making it a simple task to get your blog up and running even if you're an amateur. Highly secure, you'll never have problems with downtime. With many blogging platforms, getting in contact with the company is nearly impossible when you have questions or issues - not so with TypePad, where you will generally receive a reply when you open a help ticket within 24 hours. Simplicity best describes TypePad.
Movable Type - Another CMS (content management system) similar to WordPress, Movable Type offers free and paid versions and is also used by some for fully functioning websites. An important benefit of Movable Type is that settings can be adjusted so that those who use smartphones and other mobile devices can easily view and navigate your blog. Customize your readers' experience and your own with plug-ins; easily manage content, customize your design, encourage participation with the many tools offered. Building an interactive and engaged community is easy with Movable Type.
These are some of our best picks for small business owners who are considering a company blog. Today, consumers like to see the more personal side of the companies they buy from; blogging makes it possible to interact and engage with customers old and new.
About the Author:
Kasey Jones is a contributing writer for The Kansas City Techgregator , an RSS blog aggregator for all of Kansas City's best Tech, Startup, SEO, Internet Marketing, Web Design & Development and Social Media Marketing Blogs.
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