From time to time, rants, grumbles and sighs affect the entire online industry. This usually seems to be the case when Google is on a proactive state, rolling out updates here and there. And this typical scenario, as expected, proved to be very alive when Google introduced its Google Penguin update on April 24 this year and impacted over 3% of English queries.
And what is the fuss all about? Well, a lot of business entities are pointing fingers at Google, furiously lashing at the sudden meteor that ultimately obliterated the online planet that they've built atop the Google universe. Many continue to shake their heads in disbelief, question the authorities and even predict the ultimately fall of SEO because of Google's wrongdoing. So what earned the ire of these online professionals? It may have to do with their site's dropping from the peaks to an all time low.
But must Google be blamed for all these inconsistencies and fluctuations? Is Google responsible for these lost website rankings? Not really. If you have been a victim of the update, then it's not beneficial if you blame the unexpected roll out of Penguin. Why? Because the issues you faced today would have probably lashed at you anyway, at some point. And the one thing you have to do is deal with the errors that plagued your website.
So where do you start? Start off by determining the pitfalls of your campaign. Assess your goals. Were you in a hurry to get to the top? Did you settle for anything gray hat or black hat? Because if you did, you definitely need to rewire your approach to fit Google's strict guidelines. The valuable lesson brought about by Penguin is to keep your website in great shape.
An SEO and web development company Singapore can tell you what you should do to make sure your SEO campaign ends up successful. So what are you waiting for? Hire that expert and start your SEO campaign all over again. All you really need is a good website design, a result-oriented SEO strategy, and a good SEO expert to reach the top!
And what is the fuss all about? Well, a lot of business entities are pointing fingers at Google, furiously lashing at the sudden meteor that ultimately obliterated the online planet that they've built atop the Google universe. Many continue to shake their heads in disbelief, question the authorities and even predict the ultimately fall of SEO because of Google's wrongdoing. So what earned the ire of these online professionals? It may have to do with their site's dropping from the peaks to an all time low.
But must Google be blamed for all these inconsistencies and fluctuations? Is Google responsible for these lost website rankings? Not really. If you have been a victim of the update, then it's not beneficial if you blame the unexpected roll out of Penguin. Why? Because the issues you faced today would have probably lashed at you anyway, at some point. And the one thing you have to do is deal with the errors that plagued your website.
So where do you start? Start off by determining the pitfalls of your campaign. Assess your goals. Were you in a hurry to get to the top? Did you settle for anything gray hat or black hat? Because if you did, you definitely need to rewire your approach to fit Google's strict guidelines. The valuable lesson brought about by Penguin is to keep your website in great shape.
An SEO and web development company Singapore can tell you what you should do to make sure your SEO campaign ends up successful. So what are you waiting for? Hire that expert and start your SEO campaign all over again. All you really need is a good website design, a result-oriented SEO strategy, and a good SEO expert to reach the top!
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