Many business owners don't realise that a well designed site can generate sales in the same way a bad design can lose you customers and business. Indeed I would say webmasters need to get their site operating at 100% of its potential before worrying about seo or other marketing methods, if not your throwing money down the drain.
The navigation of your site is vital for getting people to the content they want. If you have some weird or wacky system for moving around the site people won't hang around, make sure it's in colors that are easy to read too. Never sacrifice usability for design.
Flash can really brighten up a site if it's used in the right way, i.e. a flash presentation of your office can look great. But never make the entire site out of flash, there's too many problems with it. For a start your site will never rank well on google and it won't work on iphones either, remember not everyone is using a PC.
Many webmasters like to throw in the whole kitchen sink when it comes to displaying content, but less is definitely more. The worst offenders are ecommerce sites which give you 10 pages of technical data on every product. Unless people can find the info they want fast they are going to leave.
It amazes me that some webmasters still only test their site design in the latest internet explorer. The fact is different browsers have various ways of rendering the same code and unless you test it in all browsers you're never going to know. If I land on a site that doesn't work in my browser I leave within 1 sec.
My last tip is to make sure your design and theme is consistent across all pages. There's nothing more unprofessional than a site which changes font or colour depending on which page you're on. Remember if you want people to buy from your store or make an enquiry they need to trust that you are a professional and well designed site is part of that.
The navigation of your site is vital for getting people to the content they want. If you have some weird or wacky system for moving around the site people won't hang around, make sure it's in colors that are easy to read too. Never sacrifice usability for design.
Flash can really brighten up a site if it's used in the right way, i.e. a flash presentation of your office can look great. But never make the entire site out of flash, there's too many problems with it. For a start your site will never rank well on google and it won't work on iphones either, remember not everyone is using a PC.
Many webmasters like to throw in the whole kitchen sink when it comes to displaying content, but less is definitely more. The worst offenders are ecommerce sites which give you 10 pages of technical data on every product. Unless people can find the info they want fast they are going to leave.
It amazes me that some webmasters still only test their site design in the latest internet explorer. The fact is different browsers have various ways of rendering the same code and unless you test it in all browsers you're never going to know. If I land on a site that doesn't work in my browser I leave within 1 sec.
My last tip is to make sure your design and theme is consistent across all pages. There's nothing more unprofessional than a site which changes font or colour depending on which page you're on. Remember if you want people to buy from your store or make an enquiry they need to trust that you are a professional and well designed site is part of that.
No comments:
Post a Comment