Solo advertising presents online marketers with many opportunities, no matter what you're promoting. There are ezines on just about any topic you can think of, so by placing solo ads in one in your own niche you can get lots of new prospects. But since you'll be investing money to post these ads, it's important that you take the right steps to make it success.
Creating your solo ad should be all about writing in simple language that is still powerful. Write it so it sounds as though you're talking to a friend, without any of the jargon. Anyone who reads your ad should easily understand your offer. Just be yourself and don't try to complicate anything. Create your ad using short sentences and paragraphs, so it's easy for subscribers to read without getting confused. Be sure your ad is written in easy to understand English.
Also, It's important that you communicate well with the ezine publisher well in advance, so that everything is sorted out before the ad is sent. Especially when it comes to personalization of the solo ad, you should let him/her know that you want them to insert the subscriber's first name in the subject line and as well as in the ad. This type of personalization can increase your ad's response rates, so it's important. Don't skip this step, as personalizing your emails this way has become quite easy. Before your ad is even sent out, all these terms should have been arranged with the publisher.
Always be sure you've checked your solo ad's wording against spam filters so you'll know it's not going to get blocked the moment you send it. Don't use any spam trigger words in your ad such as "free", "wealth", "get rich quick", etc. You need to be careful about the kind of language you use in your copy so that your email doesn't get blocked.
If you've worked hard to create a solo ad campaign, you don't want it wasted by landing in your recipients' junk folder. All in all, from the above article we can clearly come to understand how you can make your solo ads more effective, and derive more value from them. Ezine advertising is not rocket science; you can literally have your solo ad up and running by tomorrow, and start seeing results. However, just keep in mind that in order to make your ad successful, you will have to choose the right ezine.
Creating your solo ad should be all about writing in simple language that is still powerful. Write it so it sounds as though you're talking to a friend, without any of the jargon. Anyone who reads your ad should easily understand your offer. Just be yourself and don't try to complicate anything. Create your ad using short sentences and paragraphs, so it's easy for subscribers to read without getting confused. Be sure your ad is written in easy to understand English.
Also, It's important that you communicate well with the ezine publisher well in advance, so that everything is sorted out before the ad is sent. Especially when it comes to personalization of the solo ad, you should let him/her know that you want them to insert the subscriber's first name in the subject line and as well as in the ad. This type of personalization can increase your ad's response rates, so it's important. Don't skip this step, as personalizing your emails this way has become quite easy. Before your ad is even sent out, all these terms should have been arranged with the publisher.
Always be sure you've checked your solo ad's wording against spam filters so you'll know it's not going to get blocked the moment you send it. Don't use any spam trigger words in your ad such as "free", "wealth", "get rich quick", etc. You need to be careful about the kind of language you use in your copy so that your email doesn't get blocked.
If you've worked hard to create a solo ad campaign, you don't want it wasted by landing in your recipients' junk folder. All in all, from the above article we can clearly come to understand how you can make your solo ads more effective, and derive more value from them. Ezine advertising is not rocket science; you can literally have your solo ad up and running by tomorrow, and start seeing results. However, just keep in mind that in order to make your ad successful, you will have to choose the right ezine.
About the Author:
You try out, but just fall flat with Ezine Advertising from day to day? Unless you like failing, then Cash Renegade may interest you.
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