Learn The Basic SEO Strategy You Should Know

By Reed Slidell


Do you have a new website that needs a good SEO strategy? There is really no magic formula to it, just a combination of some of the best practices that many of the top search engine optimization experts have been using through the years. And while the search algorithms are continually changing, these are what often remain the same. In short, you can never go wrong with these techniques.

Start with a keyword research.

When you want to be found in the search results, then your SEO process should begin with a keyword research. It is not actually your planned website that you need to analyze to let you know where to start with your keyword selection, but the market you are targeting for it. For example, if your website will be presenting content about dog care, your keywords might be 'dog training', 'house training', 'dog health', 'dog food', and similar words or topics.

Selecting a domain name.

There are two popular ways in choosing a domain name, it is really based on your preference. The first one is using the keyword that you have picked to optimize your website with. The only problem with this is often the domain name would already be taken due to the popularity of most high level keywords. The next option is to use your own company or brand name. If your name is unique then chances are the domain name is still available. Whichever you choose, always go for a short and easy to remember domain. A search engine optimisation Toowoomba can help you choose the best domain.

Correct placement of your keywords.

Now that you have your keywords, the next thing you should do is to put it in the right places in your website, a basic SEO strategy followed by all optimization specialists. You should start with the title tag. Many search engine experts claim that the title tag alone will greatly help your website in the eyes of the search engines. You can also use your keywords in the navigation links, however do this only if it makes perfect sense. And while it is considered as not as important as before, it is also a good practice to optimize your meta description tag. But do not go overboard with it. Just two sentences will often be enough.

Install Google Analytics

If you want to properly monitor the progress of your website, you will need to install an analytics program to it or subscribe to one. The current king of site analytics is Google Analytics. It is very easy to use, just open a Google account (the same thing for your Gmail) and install the analytics code to your website. Then wait for at least one whole day until it can start to gather site data. With it you can see which of your posts or web pages are most popular, how many visitors you are getting each day, your bounce rate as well.

There are other steps or techniques that can make any SEO strategy more effective especially for fairly new websites. However, the ones mentioned here should be more than enough to get you started on the right track. If you have any other concerns, a web design Toowoomba firm can help you.




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