Eastern Creativity In The UK

By Misha Wilson


In the East of England, barely tethered to the rest of the Country by a single stretch of tedious road, is the city of Norwich. The name, for many, conjures up unflattering assumptions and preconceived notions - most famously aligning Norwich as the land of the rising Partridge. However, what most don't know is that here admittedly a little adrift, Norwich is producing some of the finest creative and digital work of the country.

Despite its reputation, Norwich is home to a number of amazing, industry-leading companies. These businesses are producing unparalleled work while enjoying a quality of life unrivaled by anywhere else in the UK. As a starting shot, very few know of EPIC studios - the former home of Trisha Goddard. EPIC is fully equipped with state of the art, full HD production and post capabilities, poised to start producing digital shows with some real production quality. The studio has already resurrected geeky nostalgia show Knightmare for YouTube's Geek Week which included the original cast and local YouTube star Stuart Ashens. As well as its production prowess, EPIC is hosting live events, bringing some of the UK's top talent right to the doorstep. Despite the A11.

Another hidden gem is FXHOME, a software company that produces professional photo and video editing software that is stirring things up in their industry. More powerful than the big boys such as Adobe and Final Cut, yet reasonably priced for the average amateur filmmaker, FXHOME is hoovering up new and emerging markets with an aggressive online and YouTube focus. Working with YouTube luminaries such as Corridor Digital and Freddie Wong the software company is aligning itself with an incredibly diverse and creative demographic that will stick with the powerful new brand for years to come. It's also worth noting that FXHOME has its primary markets overseas and in America yet still manages to find and attract the talent to the small coastal county of Norfolk. For a glimpse of the capabilities of the awesome company, take a look at the promotional video here.

Joining them online and with a digital delivery across YouTube and social media platforms is Lambda Films. Lambda is a video production and marketing company that creates productions for businesses that are tailored for an online delivery, a social audience and measurable results. The company, while young, has already produced work for the NHS, St John Ambulance, RG Carter, a number of Universities and offshore companies as well as winning a string of awards for their campaign work. For an insight in to the company and their Norwich roots, take a look at their Video Production Norwich video.

Fighting the corner for mobile innovation is Proxama, a company pioneering the hugely exciting NFC technology. NFC, which the more elegant and powerful version of QR codes. NFC bridges the gap between traditional print and digital media, often on mobile devices. NFC technology is looking to become one of the most game-changing technologies in the mobile device arena. Norwich was also the first city in the country to host an NFC hack due to its ties with Proxama. From the hack came many notable NFC ideas, including Blue Butterfly - a tap-to-wifi company that went on to great things following the event.

This is barely scratching the surface when it comes to innovative and industry leading companies in the small region of Norwich and Norfolk . There are many more that we'll be looking to uncover in our series of articles about the local business landscape so stay tuned !




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