Persistence: The Art Of Success Online?

By John Demarco


What does it take to be Successful Online and in Life? Do you need Persistence? Do you need to be Patient? Or is it something else?

The dictionary defines Persistence as "the firm obstinate continuance in a course of action in spite of difficulty or opposition..."



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However, the danger lies in embracing that persistence at the expense of refusing to listen to the signals around why something may not be working as smoothly as planned.

So what does that mean?

However, should you embrace persistence even at the expense of those externals signals that are telling you that something is "off?"

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Take a look at that definition again. "...the firm or obstinate continuance..." What do you think of a person who is "obstinate?" The words associated with someone who is obstinate are: stubborn, bullheaded; inflexible, unyielding and perverse.

Do those kind of limiting words describe a visionary leader? Or a tyrant?

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So the question you should be asking yourself is: Does building a business really need to be this hard? Is being "persistent" the best way to get from where you are to where you want to be?

Is there a better way? Maybe you need to step back, take a breath, and view the landscape one more time. Do you see a different path? A better path?

Did you catch that? I didn't say that giving up was the only way.

And this is where Patience comes in. Yes, even in business, Patience is a virtue. (even though it may not win you any medals...)

That is the "capacity to accept or tolerate delay, trouble, or suffering without getting angry or upset..."

Every time you are able to experience patience, you improve the energy (and results) in your business. You get where you want to go, and you can arrived less frazzled. Now some people may think that being patient is the same as being passive.

Not true!

In fact, being patient as you build your business, even building your relationships, takes an enormous amount of confidence and faith. How can this be? Well, you have to know beyond all doubt that your product and your service are needed by the market. You have to know that what you have provides value and benefit to someone (hopefully many someone's) and that because of that, you will be successful.

It may take longer that you originally hoped; the path you take to get to your goal may not be what you originally mapped out; but because you are patient, confident, and have the ability to be flexible in your approach and adjust your sails as different and better opportunities present themselves, you can become successful.

I know; and I know that the confidence you think you have can be tested when things start to get rough. Especially when "life" pulls the rug out from under you.

I've been there!

But even when that happens; even when it seems to be taking FOREVER to get where you're going; if you go through the steps of the process with patience and an openness you will not only enjoy the journey, but get the most value from the challenges you face.

Ask yourself: If you knew that you couldn't fail; that your success was inevitable...what would you do right now?

Would you focus more on the core business rather than waste your time on busy work? Would you embrace the tools and training you needed to get to the next level? Would you create that product, write that book, or reach out and call those potential clients that showed some interest in your services?

We all have a million reasons why we "can't" do something. Rarely is it really about external factors. Remember, even the people who faced tougher challenges than you or I have been able to accomplish much through Patience. Martin Luther King, Jr. did not make changes that are still occuring today by saying "I have a complaint...and I want y'all to fix it now!" So it's got to be more than obstinance or persistence. And I'm sure you can agree that many people have accomplished much through Patience. Successful people.

Be patient...with yourself and with your business.

Set your goals; form good habits to get to those goals, and enjoy every step along your journey! When you enjoy the journey, you can enjoy the success of your journey.




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