Tried And Tested Marketing Strategies

By Jensen Carlyle


Having products with excellent quality won't be enough to push your business to the top. Small businesses have the thought that their products are competitive enough to match those of the bigger corporations' but the only thing that they don't have is that of a celebrity's shine. A wise buyer would go for products or services that are being distributed by a brand that is established and can be trusted but unfortunately, those are owned by corporations that has been dominating the world market for years. In order to make their way through the top, little businesses must make some big and precise moves. Making use of the most effective and current marketing strategies may help to make this happen.

Traditional Marketing

Many marketing strategies have come and gone but some methods have stayed on the list of the most effective marketing moves without any signs of slowing down. They can also be called as traditional marketing and with it, a business can create an effective commercial and use it to draw attention from the public. TV advertisement is one of its examples where a business can get it for free through guestings or buy some airtime for different ads and reminders.

Radio ads are another traditional marketing move that can still attract consumers and sales. Though it is not as strong as TV sales, it can still convince some target customers through paid ads or segment guesting. Other marketing moves that belong to traditional marketing category include magazine and newspaper publications.

Trending Marketing Strategies

Companies were able to find ways to incorporate marketing with the new technology after a short span of time that it has been introduced. Internet is now the bread and butter of some companies as this is where they are getting most of their revenue. With the use of different online marketing techniques, sales and a huge group of loyal consumers can only be a few clicks away. One of these strategies is the use of different social networking sites such as YouTube, Facebook, Twitter and MySpace. Post your announcements, news about the products and services, prices, promos and provide a link to the official site where they can close some transactions.

One of the best online marketing techniques is email marketing because of its potential to bring in huge amounts of income. This is where an email blast is being conducted with a marketing message about the products or promos being offered. This technique is easy to manage, flexible and cost effective. Other online marketing ways include website hosting, article writing and SEO.




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