Links are powerful weapons in the SEO warfare. Links, whether external or internal, complement the SEO picture. Over the years, many optimisers have utilised a wide array of link building strategies to realise higher rankings for their websites. But is there a definite formula that works? Unfortunately, not a lot of companies would care to share their recipe for success.
Link building strategy is one of the core foundations of SEO. Without appropriate link building schemes, any SEO campaign is bound to fail right away. For a winning SEO campaign, optimisers must see to it that the link building approach serves both internal and external link purposes. Contrary to popular belief, external linking can't be the better option. Why? Because these strategies must work together, not overshadow each other. A linking strategy can be powerful enough to dominate if you complement your external linking strategies with onsite cross linking methods.
SEO Purpose Of Onsite Cross Linking
Nowadays, when all the focus is on external link building, it is easy to disregard the use of cross linking. Onsite cross linking is a method by which you link certain pages to other relevant pages within your own website. An internal link-building strategy like onsite cross linking is truly effective when done correctly. Here are a few benefits for your website:
Cross linking creates a smooth navigational experience for your site visitors and adds value to your site. Internal links function as a guide to your users. When your readers follow through these internal links, they are guided to a relevant page within your site, giving them access to related content topics and material that is useful to them. Undoubtedly, this simple link architecture creates a wonderful end-user experience and intensifies the bulk of your page views.
Another benefit of cross linking is that it guides search engine crawlers better. Don't fret if bots or spiders don't index your site comprehensively. Using internal linking enables the spiders to crawl your text links and follow links for better indexing.
Consider Internal Linking As Part Of SEO Strategy If It Offers Value To Users
No doubt, cross links are effective, if and only if, you do it from the user's point of view. Internal linking must provide value and great user experiences. If not, might as well do away with the link.
Link building strategy is one of the core foundations of SEO. Without appropriate link building schemes, any SEO campaign is bound to fail right away. For a winning SEO campaign, optimisers must see to it that the link building approach serves both internal and external link purposes. Contrary to popular belief, external linking can't be the better option. Why? Because these strategies must work together, not overshadow each other. A linking strategy can be powerful enough to dominate if you complement your external linking strategies with onsite cross linking methods.
SEO Purpose Of Onsite Cross Linking
Nowadays, when all the focus is on external link building, it is easy to disregard the use of cross linking. Onsite cross linking is a method by which you link certain pages to other relevant pages within your own website. An internal link-building strategy like onsite cross linking is truly effective when done correctly. Here are a few benefits for your website:
Cross linking creates a smooth navigational experience for your site visitors and adds value to your site. Internal links function as a guide to your users. When your readers follow through these internal links, they are guided to a relevant page within your site, giving them access to related content topics and material that is useful to them. Undoubtedly, this simple link architecture creates a wonderful end-user experience and intensifies the bulk of your page views.
Another benefit of cross linking is that it guides search engine crawlers better. Don't fret if bots or spiders don't index your site comprehensively. Using internal linking enables the spiders to crawl your text links and follow links for better indexing.
Consider Internal Linking As Part Of SEO Strategy If It Offers Value To Users
No doubt, cross links are effective, if and only if, you do it from the user's point of view. Internal linking must provide value and great user experiences. If not, might as well do away with the link.
About the Author:
www.magicwebs.com.sg and Magic Webs. Unique version for reprint here: How To Increase Page Views With Cross Links.
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